The Rise of the Functional Beverages Market

Abstract

The COVID-19 pandemic has brought significant changes to people's lifestyles all over the world. Even after the pandemic, many people continue to maintain a healthy lifestyle. As a result, healthy food and drinks have become more popular and are driving consumer preferences in the food and beverage market. It is essential for a healthy lifestyle to consume healthy drinks that are affordable for everyone. In this point, functional foods and beverages have gained significant value. This study investigates the global functional beverage market trends before and after the pandemic. In addition, the study aims to provide a comprehensive analysis of how consumer preferences are changing in response to the trend of functional beverages. It is aimed to give an economic and marketing approach for the rise of functional beverage market.