The Rising of Phoenix, and What it Means for Higher Education

Cronin, Joseph M.; Bachorz, P

doi:10.1177/002205740618600103

Cited by 9 publications

(7 citation statements)

References 1 publication

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“…The question now is what has caused this to be such a concern? The change in edcuation delivery can be traced back to the introduciton of the internet (Alva, Winter 1999-2000 and a plethera of educational options now available to students making it easier for anyone to attend college (Cronin & Bachorz, 2005). Before the internet, most students physically attended a university.…”

Section: Literature Reviewmentioning

confidence: 99%

A Value-Added Model To Measure Higher Education Returns On Government Investment

Sparks

2011

CIER

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The cost of college is increasing faster than inflation with the government funding over 19 million student loans that have a current outstanding balance of over $850 billion in 2010. Student default rates for 2008 averaged 7% but for some colleges, default rates were as high as 46.8%. Congress is demanding answers from colleges and universities about the quality of their education and the return on the government's investment. Current practices measure universities effectiveness by self-developed and measured outcomes. This system does not seem to be effective in measuring the value-added by a college education. This paper develops a model to evaluate the value-added through higher education. The model uses financial return on investment as viewed by the government lenders. A service quality model is introduced to help identify factors that are significant and easy to measure in determining a university's ability to return the government's investment.

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Section: Literature Reviewmentioning

confidence: 99%

A Value-Added Model To Measure Higher Education Returns On Government Investment

Sparks

2011

CIER

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“…Agreeing in 2006 to a 20-year naming-rights deal that cost this sponsor more than $154 million ("Vincent Gets His Release," 2006), the University of Phoenix is a for-profit, large-enrollment "super university," emphasizing distance-learning and offering, interestingly, no sports to its student body (Cronin & Bachorz, 2006). So as two other universities' football teams earned millions by playing for the national championship in a highly commercialized environment, the very name of the stadium itself, perhaps appropriately, reflected the privatization of higher education.…”

Section: The Prevalence and Characteristics Of Commercial Categories mentioning

confidence: 99%

“…Another indicator of the commercial role in stadium signage was the especially postmodern, and telling, presence of the stadium's named sponsor, the University of Phoenix, which appeared in the background of occasional shots of the stadium's physical scoreboard (not the virtual scoreboard on the television screen). Agreeing in 2006 to a 20-year naming-rights deal that cost this sponsor more than $154 million ("Vincent Gets His Release," 2006), the University of Phoenix is a for-profit, large-enrollment "super university," emphasizing distance-learning and offering, interestingly, no sports to its student body (Cronin & Bachorz, 2006). So as two other universities' football teams earned millions by playing for the national championship in a highly commercialized environment, the very name of the stadium itself, perhaps appropriately, reflected the privatization of higher education.…”

Section: The Prevalence and Characteristics Of Commercial Categories In Sponsored College Football Broadcastsmentioning

confidence: 99%

Hypercommercialism, Televisuality, and the Changing Nature of College Sports Sponsorship

McAllister

2010

American Behavioral Scientist

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This article updates previous research that critiqued the level and categories of commercial intrusion in national college football championship television broadcasts. Arguing that the "hypercommercialism" of television continues to increase due to a variety of contextual reasons and technological advances that enhance the distinctive "televisual" style of television, the article applies content and textual analyses of the 2007 BCS National Championship football broadcast on the U.S. television network Fox and compares these findings to a similar study conducted on the 1996 national championship broadcast. Results indicate a significant decrease in "advertising-free" broadcast time, mainly resulting from an increase in the use of on-screen graphics with commercial iconography. In addition, the broadcast is characterized by the integrated marketing techniques that blur distinctions between content categories. The essay concludes with a discussion of the implications of hypercommercialism of sports and broadcasting for the vibrancy of the public sphere.

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“…These universities include American Intercontinental, Strayer, National, Western International, and the University of Phoenix (Cronin & Bachorz, 2006). While their names may be less familiar and their reputations less renowned than many of the Ivy League partners named above, their collective impact in the realm of higher education should not be underestimated.…”

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confidence: 99%

The Evolution of Distance Learning and Online Education

Kurzman

2013

Journal of Teaching in Social Work

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The Rising of Phoenix, and What it Means for Higher Education

Cited by 9 publications

References 1 publication

A Value-Added Model To Measure Higher Education Returns On Government Investment

A Value-Added Model To Measure Higher Education Returns On Government Investment

Hypercommercialism, Televisuality, and the Changing Nature of College Sports Sponsorship

The Evolution of Distance Learning and Online Education

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