Abstract:PurposeThis study aims to propose a framework for understanding the construction of extraordinary consumer experiences in events from a multidimensional and longitudinal value perspective.Design/methodology/approachThe main research site was the Rock in Rio Brazil VI festival, an extraordinary consumption experience. The study takes a phenomenological interpretative approach, for which input was obtained using multiple data collection techniques (in-depth interviews, diaries and photographs) in a longitudinal … Show more
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