The role and impact of health literacy on peer-to-peer health communication

Peterson, Emily; Gaysynsky, Anna; Chou, Wei‐Yang; Rising, Camella J.

doi:10.3233/isu-180039

Cited by 8 publications

(9 citation statements)

References 30 publications

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“…This type of online participation can go beyond simple information sharing. A peer-exchanging discourse in online support groups can be an influential source of social and health information for those who have similar concerns and experiences (Peterson, Gaysynsky, Chou, & Rising, 2019;Wright, Johnson, Bernard, & Averbeck, 2011). Although social media and online support groups on health issues are growing rapidly, there has been limited academic study of existing virtual communities in developing countries, including Thailand.…”

Section: Introductionmentioning

confidence: 99%

Child feeding practices and concerns: Thematic content analysis of Thai virtual communities

Supthanasup

Banwell

Kelly

et al. 2020

Maternal & Child Nutrition

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Parents' child feeding practices are influenced not only by family but also by a broader circle of networks, including online groups. Peer-to-peer platforms such as Facebook groups facilitate a learning environment and may influence the transmission of user-generated content into practice. These digital data not only benefit participants but also offer new opportunities for researchers to study related phenomena. Therefore, this study employs thematic content analysis to investigate peer

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Section: Introductionmentioning

confidence: 99%

Child feeding practices and concerns: Thematic content analysis of Thai virtual communities

Supthanasup

Banwell

Kelly

et al. 2020

Maternal & Child Nutrition

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“…As one study of three different cases of online peer-to-peer health forums showed, misinformation can spread quickly in an echo-chamber environment, and the need for online media literacy is acute (Peterson et al, 2019).…”

Section: Critical Thinking and Information Literacymentioning

confidence: 99%

Effective ways to combat online medical and scientific misinformation: A hermeneutic narrative review and analysis

Scales¹,

Gorman²,

Leff³

et al. 2021

Preprint

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Scientific and medical misinformation is proliferating and undermining public health efforts. To promote changes in behavior more in line with scientific consensus it is urgent that we understand the most effective ways to combat online misinformation. In this review, we undertook a hermeneutic narrative framework to iteratively examine the evidence for different ways to combat medical and scientific misinformation online. After reviewing common descriptions and definitions along the spectrum of misinformation, we examine the mostly regulatory and technological efforts to constrain the supply/distribution of misinformation. Next, we describe research focused on the information consumer, including inoculation, warnings and efforts to promote critical thinking and media literacy. Next, in examining the vast literature on debunking, refutations and rebuttals, we note the myriad factors that affect the persistence or displacement of information after a corrective message, including the topic, framing, source, audience and overall context in which the message is received. We note that each of these methods to combat misinformation online has had success in particular contexts and support efforts suggesting multipronged solutions. Finally, we discuss how the complex nature of the misinformation problem poses challenges to reductionist empirical studies. We suggest some alternative frameworks drawing from complex problems in medicine and public health research.

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“…Other popular social media platforms among young adults include Reddit, Twitter, and YouTube ( 7 ). Each platform has different ways of sharing information, but all are predominantly peer-driven and user amplified ( 8 ). The use of social media for seeking health information, including vaccine information, was amplified during the COVID-19 pandemic ( 2 ).…”

Section: Introductionmentioning

confidence: 99%

Adaptation and Dissemination of a National Cancer Institute HPV Vaccine Evidence-Based Cancer Control Program to the Social Media Messaging Environment

Hopfer

Phillips

Weinzierl

et al. 2022

Front. Digit. Health

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Social media offers a unique opportunity to widely disseminate HPV vaccine messaging to reach youth and parents, given the information channel has become mainstream with 330 million monthly users in the United States and 4.2 billion users worldwide. Yet, a gap remains on how to adapt evidence-based vaccine interventions for the in vivo competitive social media messaging environment and what strategies to employ to make vaccine messages go viral. Push-pull and RE-AIM dissemination frameworks guided our adaptation of a National Cancer Institute video-based HPV vaccine cancer control program, the HPV Vaccine Decision Narratives, for the social media environment. We also aimed to understand how dissemination might differ across three platforms, namely Instagram, TikTok, and Twitter, to increase reach and engagement. Centering theory and a question-answer framework guided the adaptation process of segmenting vaccine decision story videos into shorter coherent segments for social media. Twelve strategies were implemented over 4 months to build a following and disseminate the intervention. The evaluation showed that all platforms increased following, but Instagram and TikTok outperformed Twitter on impressions, followers, engagement, and reach metrics. Although TikTok increased reach the most (unique accounts that viewed content), Instagram increased followers, engagement, and impressions the most. For Instagram, the top performer, six of 12 strategies contributed to increasing reach, including the use of videos, more than 11 hashtags, COVID-19 hashtags, mentions, and follow-for-follow strategies. This observational social media study identified dissemination strategies that significantly increased the reach of vaccine messages in a real-world competitive social media messaging environment. Engagement presented greater challenges. Results inform the planning and adaptation considerations necessary for transforming public health HPV vaccine interventions for social media environments, with unique considerations depending on the platform.

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The role and impact of health literacy on peer-to-peer health communication

Cited by 8 publications

References 30 publications

Child feeding practices and concerns: Thematic content analysis of Thai virtual communities

Child feeding practices and concerns: Thematic content analysis of Thai virtual communities

Effective ways to combat online medical and scientific misinformation: A hermeneutic narrative review and analysis

Adaptation and Dissemination of a National Cancer Institute HPV Vaccine Evidence-Based Cancer Control Program to the Social Media Messaging Environment

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