The Role And Outlet Of Travel Agencies Under Wisdom Tourism - Taking Lijiang As An Example

Abstract

Taking the travel agency in Lijiang as an example, this paper analyzes the challenges and the specific business modes of travel agencies in wisdom tourism times. Wisdom tourism impact on the business mode of traditional travel agency significantly. Therefore the business mode of traditional travel agencies are unsustainable and several changes must be taken to adapt more and more individual tourists. Many higher demands and standards were put forward by consumers in the process of tourism especially to travel agency. This paper tries to explore a way for the role orientation and the future development of travel agency of Lijiang.