The expression of the major protein kinase C substrate MARCKS (myristoylated alanine-rich C kinase substrate) is controlled by the stability of its mRNA. While the MARCKS mRNA is long living in quiescent fibroblasts (t 1/2 ¼ 14 h), its half-life time is drastically reduced (t 1/2 ¼ 2 h) in cells treated with phorbol esters to activate protein kinase C (PKC) or treated with growth factors. In a first step to study the underlying mechanism we identified both a cis-element on the MARCKS mRNA and the corresponding trans-acting factors. Fusing the complete 3¢-UTR or specific regions of the 3¢-UTR of the MARCKS gene to a luciferase reporter gene caused a drastic decrease in luciferase expression to as low as 5-10% of controls. This down-regulation was a result of destabilization of the chimeric transcript as shown by RNA run-off and Northern blot-assays. By RNase/EMSA and UV-cross-linking experiments, we identified a stretch of 52 nucleotides [(CUUU) 11 (U) 8 ] in the 3¢-UTR of the MARCKS mRNA specifically recognized by two RNA-binding proteins, HuD and HuR. These trans-acting factors are members of the ELAV gene family and bind the MARCKS CU-rich sequence with high affinity. Overexpression of HuD and HuR in murine fibroblasts caused a striking stabilization of the endogenous MARCKS mRNA even under conditions when the MARCKS mRNA is normally actively degraded, i.e. after treating cells with phorbol ester.These data imply, that the identified CU-rich cis-element of the MARCKS 3¢-UTR is involved in conferring instability to mRNAs and that members of the ELAV gene family oppose this effect. Based on its structural and functional properties, the (CUUU) 11 (U) 8 sequence described here can be grouped into class III of AU-rich elements.Keywords: RNA stability; AU-rich elements; protein kinase C; MARCKS; Hu-proteins.Expression of many genes that control cellular proliferation and differentiation is, at least in part, adjusted by regulation of the stability of their transcripts (reviewed in [1][2][3]). Such transcripts include proto-oncogenes such as c-myc, transcription factors, cytokines, lymphokines, growth factors and their receptors. The decay rates of many of these transcripts are governed by a sequence determinant called the AU-rich element (ARE). This cis-acting element, which varies in length and sequence, is characterized by a high degree of uridylate and, sometimes, adenylate residues and often contains one or more AUUUA pentamers [4,5] mediating transcript instability. Moreover, ARE-directed mRNA degradation is influenced by many exogenous factors, including phorbol esters, calcium ionophores, cytokines and transcription inhibitors, consistent with the possibility that AREs play a critical role in the regulation of gene expression during cell proliferation and differentiation [5][6][7][8]. To date, three classes of AREs have been identified based on their presence, number of repeats of the pentamer AUUUA, and their subsequent effects on RNA decay [9]. Many ARE-specific RNA-binding proteins have been identified; ho...