2017
DOI: 10.31219/osf.io/83jsg
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The Role of A/B Tests in the Study of Large-Scale Online Learning

Abstract: Although large-scale online learning increasingly succeeds in attracting learners worldwide, to date it fails to deliver on its promise. We first show the immense popularity of online learning and discuss its (unsatisfactory) effectiveness. We then discuss large-scale online randomized controlled experiments (A/B tests) as a powerful complimentary means to enable the desired leap forward. Although these experiments are widely and intensively used for web page optimization, and are slowly being adopted by the o… Show more

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Cited by 8 publications
(7 citation statements)
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References 18 publications
(21 reference statements)
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“…Moreover, the experiment was double-blinded, a condition that is often difficult to satisfy in educational research. Savi et al (2017) explore the various benefits and challenges of A/B tests in more detail.…”
Section: Experimental Designmentioning
confidence: 99%
“…Moreover, the experiment was double-blinded, a condition that is often difficult to satisfy in educational research. Savi et al (2017) explore the various benefits and challenges of A/B tests in more detail.…”
Section: Experimental Designmentioning
confidence: 99%
“…An experiment driven strategy is an iterative testing strategy and allows for evaluating learning interventions and reveal pattern and side-effects [18]. Online experiments, or A/B tests, determine what is needed to attain a certain knowledge level or domain rating.…”
Section: Governing Strategiesmentioning
confidence: 99%
“…As can be seen, the level of conclusions here is not the individual learner, but rather the general inferences that can be made about the relationship of explanatory variables across the learners and the items. Therefore, the explanatory approach might be very useful in A/B tests (large-scale online randomized controlled experiments) which seek the optimal way to organize learning experience within the digital environment, for instance, in comparing two types of video lectures -produced in professional studio (A) and hand-crafted (B) -by their effect on learners' performance in a MOOC (Kizilcec & Brooks, 2017;Savi, Williams, Maris, & van der Maas, 2017).…”
Section: Explanatory Modelingmentioning
confidence: 99%