The Role of Advanced Information Technologies in Decision-making: Applying on a Sample of Egyptian Hotels

Abstract

research is summarized in the absence of the related literature in these subject concerning to the Egyptian hotels, as well as the lack of hotel managers and employees awareness of the optimal utilization of information technologies, in addition to the shortage in implementing the most advanced ITs in Egyptian hotels although they are implemented in some of the largest global chains. So, an organized interviews were conducted with 90 of four and five-star hotel managers in three Egyptian cities, Cairo, Sharm-Elshiekh and Hurghada, to investigate the impact of the implemented ITs on decision making, in addition to determine which of the advanced ITs are implemented in the Egyptian hotels and which are not implemented, as well as determine the differences between managers" perceptions toward the study variables according to the hotel degree. The results revealed that the advanced ITs significantly affect the decision making process. As well as, it also revealed that both for and five-star hotels approximately implement the same information technologies and both of them do not implement the most advanced ITs such as; (robots, virtual reality and selfservice kiosks), as well as the awareness of five-star hotel managers differ from four-star hotel managers toward the contribution of advanced ITs in the decision making process.