The Role of Advertising on Attitudes and Consumption of Food and Beverage Products

Wilcox, Gary B.; Williams, Jerome D.; Kamal, Sara; Kim, Kyung Ok Kacy

doi:10.1007/978-1-4614-5511-0_9

Cited by 3 publications

(3 citation statements)

References 61 publications

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“…A case in point is the finding that the ratio of black to white TV ad exposure to fruit drink advertisements increased during a period when overall SSB advertising was declining and that exposure to fast-food ads increased at a greater rate for black children and teens than for their white counterparts (Powell, Szczypka et al, 2010). This may reflect greater importance of maintaining market share in certain targeted markets during a period of declining sales (Wilcox, WIlliams et al, 2013). Monitoring of targeted TV ads that include both national and spot ads might be helpful in drawing attention to such effects as they occur.…”

Section: Discussionmentioning

confidence: 99%

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

2014

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Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated market area (DMA) spot television ratings were used to assess geographic differences in child/adolescent exposure to food-related advertisements based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households. Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods.

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Section: Discussionmentioning

confidence: 99%

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

2014

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“…Marketers spend a great deal of money on food advertising, with expenditures for the food, candy, beverage, and restaurant industries reaching billions of dollars (California Pan-Ethnic Health Network and Consumers Union 2005). Furthermore, food marketers work with a team of professionals, including food stylists and photographers, whose responsibility it is to ensure that the food presented in such images looks especially appetizing (Wilcox et al 2013). Such images are commonly used in traditional paid media (e.g., advertising) but can also be found in owned media (e.g., packaging, menus, company websites, blogs, press releases) and even earned media (e.g., publicity, press coverage).…”

Section: Discussionmentioning

confidence: 99%

How Images of Other Consumers Influence Subsequent Taste Perceptions

Poor

Duhachek

Krishnan

2013

Journal of Marketing

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Images of food are seemingly everywhere, and yet the influence that such images have on important consumer outcomes is not well understood. The authors propose that the effect that image exposure has on taste perceptions largely depends on the interaction between the type of food (healthy vs. unhealthy) and whether the image shows the food alone (food image) or the food being consumed by a person (consummatory image). Specifically, the authors show that exposure to consummatory images of unhealthy (vs. healthy) foods increases taste perceptions relative to food images. To explain this effect, the authors argue that seeing an image of someone else indulging in an unhealthy food serves as social proof of the appropriateness and acceptability of indulgent consumption. As such, images of consumers eating act as a justification agent for real consumers, thereby reducing the conflict associated with the subsequent indulgent consumption experience and, in effect, increasing taste perceptions. The authors test this effect across five studies and eliminate rival explanations pertaining to emotional contagion, goal contagion, and source attractiveness.

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“…The research results alert that fruit/soft drinks (sugar sweetened beverages) have a growing share in the beverages consumed by children recently [ 34 ]. They are eagerly chosen by children because of the sweet taste and attractive colors, but also the advertising influences children/caretakers preferences and purchase requests [ 35 ]. These types of beverages are especially inadvisable to children due to the high proportion of sugar and low nutritional value [ 6 ].…”

Section: Discussionmentioning

confidence: 99%

Eating Healthy, Growing Healthy: Impact of a Multi-Strategy Nutrition Education on the Assortments of Beverages Served in Preschools, Poland

Myszkowska-Ryciak

Harton

2018

IJERPH

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Day-care centers are the ideal place for conducting nutrition intervention to improve children’s nutrition. The aim of this study is to evaluate the effectiveness of a multi-strategy childcare-base intervention in improving compliance with nutrition guidelines regarding beverages supply in preschools. The intervention included the staff training, audit, feedback, and ongoing support provided by trained educators. The emphasis was put on adequate nutrition, including recommended beverages, reducing sugar-sweetened beverages and increasing water availability. Enrolled were 478 full-board preschools from Poland (4.2% of all preschools in the country). The assortment of beverages served to children within ten consecutive days was assessed based on menus and inventory reports at the baseline, and three months after the intervention. Education increased significantly the percentage of preschools serving water to meals and between meals (67% vs. 83% and 93% vs. 99%, respectively), fruit/herbal tea (75% vs. 81%), and natural fruit juices (46% vs. 56%). The percentage of preschools offering fruit/soft drinks decreased from 23% to 15%. This study shows that education has a great potential in improving the assortment of beverages served in preschools. Future research is needed to determine barriers in better optimizing the assortment of beverages in preschool settings.

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The Role of Advertising on Attitudes and Consumption of Food and Beverage Products

Cited by 3 publications

References 61 publications

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

How Images of Other Consumers Influence Subsequent Taste Perceptions

Eating Healthy, Growing Healthy: Impact of a Multi-Strategy Nutrition Education on the Assortments of Beverages Served in Preschools, Poland

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