The role of affect and cognition on online consumers' decision to disclose personal information to unfamiliar online vendors

Li, Han; Sarathy, Rathindra; Xu, Heng

doi:10.1016/j.dss.2011.01.017

Cited by 283 publications

(198 citation statements)

References 42 publications

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“…For example, Chou et al (2009) demonstrated 6 mutual self-disclosure online in the B2C context in which increases of disclosure from company lead to increases of disclosure from their customers. Li et al (2011) investigated the role of affect and cognition on online consumers' decision to disclose personal information to unfamiliar online vendors. Building on social exchange theory (Blau, 1964) and privacy-calculus theory (Culnan and Armstrong, 1999), existing studies mostly explained online information disclosure behavior as a result of the subjective evaluation of benefits and costs in an exchange relationship.…”

Section: Self-disclosure and Online Self-disclosurementioning

confidence: 99%

Self-disclosure in social networking sites

2015

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. (2015) 'Self-disclosure in social networking sites : the role of perceived cost, perceived bene ts and social in uence.', Internet research., 25 (2). pp. 279-299. Further information on publisher's website:https://doi.org/10.1108/intr-09-2013-0192Publisher's copyright statement:This article is c Emerald Group Publishing and permission has been granted for this version to appear here https://doi.org/10.1108/intr-09-2013-0192. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-pro t purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Design/methodology/approach -Building upon social exchange theory and privacy calculus theory, an integrated model was developed. The model was tested empirically using a sample of 405 social networking site's users. Users were required to complete a survey regarding selfdisclosure behaviors in Facebook. Findings -The results indicate that social influence is the factor which exhibits the strongest effect on self-disclosure in social networking sites, followed by perceived benefits. Surprisingly, perceived privacy risk does not have any significant impact on self-disclosure. Research limitations/implications -The results inform researchers about the importance to incorporate social influence factors and cultural factors into future online self-disclosure study. Practical implications -The results suggest that users focus on the benefits as well as social influence when they decide to reveal personal information in social networking sites, but pay less attention to the potential privacy risks. Educators are advised to launch educational programs to raise students' awareness to the potential risks of self-disclosure in social networking sites.Service providers of social networking sites are encouraged to provide intuitive privacy indices showing users the levels of privacy protection.Originality/value -This paper is one of the first to develop and empirically tests an integrated model of self-disclosure in social networking sites.

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Section: Self-disclosure and Online Self-disclosurementioning

confidence: 99%

Self-disclosure in social networking sites

2015

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“…If personalization is properly presented to customers it might produce positive feelings, such as enjoyment (Pappas et al 2012); however, personalized features on a website can confuse or frustrate customers, making them skeptical about using this tool. Customers who are overloaded with information are likely to develop negative emotions ), especially if that information is based on their private data (Li et al 2011;Pappas et al 2013). Privacy violation is related to trust, a fundamental factor in online shopping.…”

Section: The Role Of Emotions On Formulating Shopping Behaviorsmentioning

confidence: 99%

“…Wang et al (2011), who -among others -provide strategies in personalizing web aesthetics, found that websites may simultaneously create both positive and negative affective responses. Since personalization is based on private information, it is expected to affect customers' privacy issues, which in turn are found to be highly related to emotions (Li et al 2011). However, Xu et al (2011) posit that the use of personalized services may override customers' privacy concerns.…”

Section: Effects Of Personalization On Emotional Statesmentioning

confidence: 99%

Shiny happy people buying: the role of emotions on personalized e-shopping

et al. 2014

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Personalized services are diffusing rapidly in online shopping communities. However, the current understanding of the influence of personalization is limited. This study extends personalization literature into the area of emotions related to intention to purchase and into the context of online shopping. Responses from 182 online shoppers were used to examine the impact of personalization on customer emotions and intention to purchase. The results show that there is a direct positive association between personalization and purchase intentions. In addition, provision of personalization features in e-shops may evoke positive emotions to online shoppers but does not evoke nor mitigate negative ones. Finally, our study reports that emotions influence online shopping behavior either positively, through the formulation of positive emotions, or negatively, through negative emotions. These findings indicate that positive emotions mediate the relationship between personalization and purchase intentions. Our study concludes with a critical appraisal of our findings and a discussion of prospective theoretical and managerial implications for e-shop practitioners.

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“…Given the transactional nature of privacy tradeoff, it is surprising that past research has paid little attention beyond general privacy concerns. Drawing on Xu et al (2012) and Li et al (2011), we proposed that transactional privacy concerns and general privacy concerns are independent concepts. Our findings show that transactional privacy concerns are indeed distinct from general privacy concerns.…”

Section: 22mentioning

confidence: 99%