The Role of Affect and Cognition in Processing Messages about Early Diagnosis for Alzheimer’s Disease by Older People

Abstract

Through early diagnosis of symptoms, the Alzheimer’s disease process can be decelerated. The main concern is to encourage the population at risk to take responsible actions at the earliest stage of the onset of the disease. Persuasive communication is essential to achieve this. In an experimental study, the evaluation of awareness messages for early diagnosis containing weak and strong arguments and negative and positive images was performed on a sample of older Belgians. The mediating role of affective responses and message thoughts was explored. Strong arguments led to a more positive evaluation of the message than weak arguments directly and indirectly via the positive effect they had on message affect and thoughts, which, in turn, positively affected message evaluation. A negative message image led to a more positive message evaluation than a positive one. This effect was not mediated by either message affect or message thoughts.

Hippocampus’s volume calculation on coronal slice’s for strengthening the diagnosis of Alzheimer’s

“…they utilize transfer learning to classify images by refining pre-trained convolutional network, AlexNet. Pelsmacker et al [12] explored the influence of message as a mediator in the processing of Alzheimer's consciousness with various arguments, strength, and valence. Islam et al [13] developed a classification method for 3D organ images are rotation and invariant translation.…”