“…For instance, from the affective standpoint, what is beautiful tends to be seen also good and trustable, in spite of the fact that there is no semantic linkage among these three characteristics (Tonti & Salvatore, ) . This does not mean that affective meaning is irrational – rather, it is a‐semantic: it works independently from semantic rules, but however in a systematic way (for a discussion of this point, Salvatore & Zittoun, ; see also Mannarini, Nitti, Ciavolino, & Salvatore, ). This means that people are able of rational thought, though a bounded form of rationality, constrained not only by structural cognitive limits (as recognized by bounded rationality paradigm, Gigerenzer & Todd, ; Kahneman, ), but also by the embeddedness of reasoning in generalized, affect‐laden worldviews (i.e.…”