“…However, these individualistic discourses tend to “minimize the role of social structural limitations … in the formation of identities and life paths” ( Dobson, 2012 ), p371 As Dobson (2012) argues, navigating the contradictory discourses of postfeminist femininity is likely to be particularly difficult for young women from lower socio-economic groups, and the risks of failure are also likely to be greater. Our previous work with other authors has focused on the intersections between gender and sexuality ( Emslie, Lennox, Ireland, 2017 ), gender and age ( Emslie, Hunt, & Lyons, 2013 ; Emslie et al, 2015 ; Lyons, Emslie, & Hunt, 2014 ; Lyons, McCreanor et al, 2014 ; Lyons & Willott, 2008 ; Willott & Lyons, 2012 ), and gender and ethnicity ( Goodwin, Griffin, Lyons, McCreanor, & Moewaka Barnes, 2016 ) in relation to identity and drinking practices. This paper explores how gender and social class intersect and are embedded in identity and drinking practices.…”