The role of ambivalence in sustainable consumption: literature review and research agenda

Sipilä, Jenni

doi:10.4337/9781789906035.00012

Cited by 3 publications

(1 citation statement)

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“…Despite the fact that there is substantial theoretical evidence suggesting that negative customer feedbacks are more compelling than good ones, the SC literature has, up to this point, put the majority of its attention on the positive side of sustainable consumption (Tomșa et al, 2021). Considering that future research must integrate the concepts of SC expressions that are both positively and negatively valanced Tomșa et al, 2021;Sipilä, 2021;Acuti et al, 2022). Research should be conducted consistently to detect and confirm the potential risk that posts having negative WOM regarding sustainable products on social media may bring to the overall reputation of the brand.…”

Section: Negative Influence Of Digital Technology On Scmentioning

confidence: 99%

Sustainable Consumption And Digital Era: A Review And Research Agenda

Khan,

Mahmood

2024

Migrat. Lett.

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The transformation in the digital era has enabled marketers and scholars to understand how companies might facilitate sustainable consumption. Recognizing its significance, the current study provides a brief review of emerging concepts in sustainable consumption studies, aiming to emphasize crucial research themes that have not yet been extensively investigated. This study is anticipated to provide valuable insights into the future direction of sustainable consumption and identify topics that warrant further scholarly advancement, emphasizing its academic prominence. We further emphasize certain themes that need to be prioritized when implementing new technologies, particularly artificial intelligence (AI), in order to encourage sustainable consumption.

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