The Role of Argumentation in Financial Communication and Investor Relations

Palmieri, Rudi

doi:10.1002/9781119240822.ch4

Cited by 9 publications

(6 citation statements)

References 43 publications

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“…An even more explicit example of this semiotic phenomenon sees again the involvement of UBS bank. In 2009, in the midst of the global financial crisis, the Switzerland's largest bank announced the nomination of former Swiss Finance Minister Kaspar Villiger as new Chairman of the bank, with the following statement:The Board believes that his [Kaspar Villiger's] presence and contribution will send a clear signal and will prove valuable at a time when the bank is working to renew its commitment to all stakeholders to seek to maintain high standards of credibility, reliability, and sustainable performance (quoted in Palmieri, 2009, emphasis added).…”

Section: Strategic Communication and Signalling: A Taxonomy Of Semiot...mentioning

confidence: 99%

“…The Board believes that his [Kaspar Villiger's] presence and contribution will send a clear signal and will prove valuable at a time when the bank is working to renew its commitment to all stakeholders to seek to maintain high standards of credibility, reliability, and sustainable performance (quoted in Palmieri, 2009, emphasis added).…”

Section: Strategic Communication and Signalling: A Taxonomy Of Semiot...mentioning

confidence: 99%

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Actions speak louder than words – strategic communication and (un)intentional signalling: a semio-pragmatic taxonomy

Palmieri

Rocci

2022

JCOM

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PurposeThe article tackles the under-defined notion of communication in strategic communication research and elaborates a taxonomy of semiotic processes, which distinguishes different types of communicative and signalling events. The purpose is to offer an improved analysis of the processes by which meaning emerges from strategic communication situations.Design/methodology/approachThe proposed taxonomy is based on a conceptual framework combining semiotics, linguistic pragmatics and signalling theory. Several real cases of strategic communication are analysed to exemplify the taxonomy.FindingsDifferent sub-types of signalling events are highlighted and explained. The communicative function of performed behaviours (i.e. when actions speak and do it louder than words) depends on how informative and communicative intentions are managed by the message source and inferentially interpreted by different receivers. It is suggested that the ways in which meaning is signalled can be best understood with an argumentative perspective that foregrounds the inferential processes of persuasion, interpretation and decision-making. The limitations of the transmission vs. ritual and the one-way vs. two-way theories of strategic communication are highlighted.Originality/valueThe article discusses strategic communication events with the under-considered perspective of communication theories in the fields of semiotics and pragmatics. Signalling phenomena are interpreted from a communicative viewpoint, emphasising the argumentative dynamics that constitute them.

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Section: Strategic Communication and Signalling: A Taxonomy Of Semiot...mentioning

confidence: 99%

Section: Strategic Communication and Signalling: A Taxonomy Of Semiot...mentioning

confidence: 99%

Actions speak louder than words – strategic communication and (un)intentional signalling: a semio-pragmatic taxonomy

Palmieri

Rocci

2022

JCOM

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“…Ein kleiner, aber dynamisch wachsender Strang der Forschung zur Unternehmenskommunikation befasst sich vor diesem Hintergrund mit der Rhetorik der Finanzkommunikation und untersucht etwa, inwiefern Unternehmen gegenüber dem Kapitalmarkt Storytelling-Elemente einsetzen, Argumentationen aufbauen und entfalten, und an Narrative anknüpfen (Palmieri 2018;Ditlevsen 2021). Die in diesem Feld veröffentlichten Analysen fokussieren überwiegend auf nichtfinanzielle Elemente der Kapitalmarktkommunikation und dokumentieren persuasive Absichten der Kommunikatoren ebenso wie persuasive Wirkungen auf Seiten der Adressaten.…”

Section: Grundbegriffeunclassified

Grundlagen, Management und Entwicklungslinien der Kapitalmarktkommunikation

Hoffmann

Schiereck

Zerfaß

2021

Handbuch Investor Relations Und Finanzkommunikation

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Die Kapitalmarktkommunikation dient der Pflege der Beziehungen zu finanziellen Anspruchsgruppen eines Unternehmens sowie bedeutenden Zwischenzielgruppen. Sie umfasst die Aufgabengebiete der Investor Relations und Finanzkommunikation und wird in der Regel durch die Investor-Relations-und Kommunikationsabteilung gemeinsam mit der Unternehmensleitung wahrgenommen. Der Beitrag beschreibt die Entwicklung der Kapitalmarktkommunikation in der Praxis. Basierend auf einem Überblick über die interdisziplinäre Forschung zu Finanzkommunikation und Investor Relations wird das Management der Kapitalmarktkommunikation als strategische Kommunikationsfunktion erläutert.

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“…Financial communication occurs in a communication context—the financial market—which is populated by several institutions and actors beyond enterprises and investors, such as financial analysts, regulators, rating agencies, and media (Healy & Palepu, 2001; Palmieri, 2017). Hence, in examining financial communication from a pragmatic perspective, it becomes important to consider not only corporate financial communication but also the processes by which information and opinions circulate across financial markets and the intertextuality produced by the constant interaction among all financial communication actors (Whitehouse & Perrin, 2015).…”

Section: Part 1: From Sources To the Public Spherementioning

confidence: 99%

The Pragmatics of Financial Communication. Part 1: From Sources to the Public Sphere

Palmieri

Perrin

Whitehouse

2018

International Journal of Business Communication

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Research in financial communication has long been dominated by scholars in accounting and finance, who largely focused on the extratextual aspects of financial disclosures, such as the choice (not) to reveal information or the impact of new regulatory standards. In contrast, the past decade and a half has witnessed a significant shift of attention toward the linguistic and textual elements of financial communication. Finance scholars have started to develop text analysis approaches to investigate, in particular, market sentiment and its impact on stock prices. At the same time, accounting scholars have engaged in the so-called narrative turn by investigating the rhetorical aspects of voluntary disclosure. Recent developments in the field, however, dig deeper and are beginning to shed light on the crucial functions of language use in financial communication. There is a growing interest throughout the disciplines to analyze the interplay of micro and macro structure in financial communication, which has been clearly reflected in academic initiatives and rapidly evolving subject areas in recent years. Bringing together these initiatives on a higher level, the AILA research network in financial communication, set up in early 2018, enables scholars from all over the world to strengthen and elaborate on their research and its dissemination. The two parts of the special issue “The Pragmatics of Financial Communication” aim to reflect these recent developments and to foster current and future initiatives in the field.

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The Role of Argumentation in Financial Communication and Investor Relations

Cited by 9 publications

References 43 publications

Actions speak louder than words – strategic communication and (un)intentional signalling: a semio-pragmatic taxonomy

Actions speak louder than words – strategic communication and (un)intentional signalling: a semio-pragmatic taxonomy

Grundlagen, Management und Entwicklungslinien der Kapitalmarktkommunikation

The Pragmatics of Financial Communication. Part 1: From Sources to the Public Sphere

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