“…As mentioned, from a consideration of the manifold theories that have been proposed over many decades to describe the role of added inorganic electrolyte in the immersion dyeing of cellulosic fibres with direct dyes, it was concluded (2,3) that the promotional effect imparted by added NaCl or Na 2 SO 4 on dye uptake can be attributed to the marked propensity of direct dyes to aggregate in aqueous solution via coplanar association and the facts that this particular characteristic of direct dyes in aqueous solution is encouraged at both high dye concentrations and the addition of electrolyte. In essence, the characteristically high aqueous solubility of direct dyes, which is commonly conferred by the presence of sulfonate groups, is responsible for the inherently low substantivity displayed by direct dyes towards cellulosic fibres in the absence of added electrolyte; such high dye solubility is also the reason why added inorganic electrolyte is so effective in promoting dye uptake (3). From the viewpoint of immersion dyeing, the high aqueous solubility of direct dyes means that when dissolved in the dyebath in the absence of added electrolyte, the dyes display an innate tendency to remain in the aqueous dyebath, rather than transfer to the fibre phase; thus, in the absence of added electrolyte, the extent of dye uptake is low.…”