The Role of Big Data Analytics in Supply Chain Management for Small Scale Poultry Producers Using Power BI

Abstract

Small scale poultry producers play a significant role in South Africa to fight unemployment and to address the problem of food insecurities. This study focuses on the use of Power BI by small-scale poultry producers in South Africa. The purpose of this study is to explore if Power BI can be used to do big data analytics to address supply chain management issues. This study addressed the research question and two objectives. This study followed the Design Science Research to address the research question. Ten people were interviewed to confirm the usability of the dashboarding too. The dashboard was created and this led to the analysis of the data and predictions of data. All that data can be used for supply chain management in a small-scale poultry producer. It was found that the Power BI tool works and it is easy to use. It is recommended that there is a collaboration between institutions of higher learning and government departments that support small businesses. These two can collaborate to provide financial and non-financial support to small-scale poultry producers. Further study will focus on the use of Power BI to mine and analyse social media data for small-scale poultry producers.