“…According to the conjoint analysis (Table 3) for the entire sample, the attribute of greatest importance during the purchase process was the production technology, followed by the price, brand, fat content, and finally the package. The signs of the utility values indicate preference for milk from a conventional animal in keeping with previous studies that have evaluated the acceptance of GM foods (International Food Information Council, 2014;Lähteenmäki et al, 2003;Mucci et al, 2004;Siegrist, 2008;Schnettler et al, 2010Schnettler et al, , 2012 in both developed and developing countries, and cloned (Aizaki et al, 2011;Creative Research, 2008;International Food Information Council, 2008;Brooks & Lusk, 2010, 2011Saeed et al, 2015) in developed countries. Nevertheless, in the case of GM foods, it contradicts the results of studies carried out both in developing (Costa et al, 2000;Kimenju & De Groote, 2008;De Steur et al, 2010) and developed countries (Cox et al, 2011).…”