The Role of Brand Image Orientation, Innovativeness and Sustainability Marketing Commitment on Company Performance: Moderating Influence of Sustainable Leadership

Thaenthao, Poomthan

doi:10.20448/journal.518.2021.6.20.28

Asian Business Research Journal

2021

DOI: 10.20448/journal.518.2021.6.20.28

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The Role of Brand Image Orientation, Innovativeness and Sustainability Marketing Commitment on Company Performance: Moderating Influence of Sustainable Leadership

Poomthan Thaenthao

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2024

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McElroy

2024

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The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty

Gabelaia,

McElroy

2024

Lecture Notes in Networks and Systems

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The Role of Brand Image Orientation, Innovativeness and Sustainability Marketing Commitment on Company Performance: Moderating Influence of Sustainable Leadership

Cited by 1 publication

References 31 publications

The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty

The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty

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