The role of brand reputation in organic food consumption: A behavioral reasoning perspective

Ryan, Jessica; Casidy, Riza

doi:10.1016/j.jretconser.2018.01.002

Cited by 142 publications

(111 citation statements)

References 75 publications

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“…The majority of prior empirical studies on organic food were carried out mainly in the United States ( Lee & Goudeau, 2014;Rodman et al, 2014;Ryan & Casidy 2018) and Europe (Janssen, 2018a;Janssen & Hamm, 2014;Padilla Bravo, Cordts, Schulze, & Spiller, 2013;Zagata, 2014). In comparison with this, a relatively fewer number of empirical studies were carried out in Asia, e.g., in China Hasimu et al, 2017;Thøgersen et al, 2015bThøgersen et al, , 2016Zhou et al, 2013), Iran (Asif et al, 2018;Sobhanifard, 2018), Jordon (Lillywhite, Al-Oun, & Simonsen, 2013a), Pakistan (Asif et al, 2018), Vietnam (Pham et al, 2018), Malaysia (Chekima et al, 2017;Lim et al, 2014), Thailand (Sriwaranun et al, 2015,Turkey (Çabuk et al, 2014), and Taiwan (Chang & Chang, 2017;Hsu & Chen, 2014;Teng & Wang, 2015).…”

Section: Organic Food Consumptionmentioning

confidence: 99%

“…Purchase intention is considered as the most significant predictor of actual buying behaviour (Fishbein & Ajzen, 1975). Numerous attempts have been made in the recent years to understand purchase intention toward organic food as a means to suggest consumer purchase behavior (Anisimova, 2016;Asif et al, 2018;Chang & Chang, 2017;Chen et al, 2014;Ham et al, 2018;Husic-Mehmedovic et al, 2017;Mainardes et al, 2017;Ryan & Casidy, 2018;Teng & Wang, 2015;Yazdanpanah & Forouzani, 2015).…”

Section: Purchase Intentions In Context To Organic Food and Choice Bementioning

confidence: 99%

“…During last few decades, the ethical consumerism has grown both in terms of scale and scope (Bennett, 2018;Hasanzade, Osburg, & Toporowski, 2018;Ryan & Casidy, 2018). Ethical consumerism is defined as the consumer activism focusing on the production and consumption of products based on social and environmental concerns (Bennett, 2018;Carrigan, Szmigin, & Wright, 2004;Deschamps, Carnie, & Mao, 2017;Harrison, Newholm, & Shaw, 2005;Langen, 2011;O'Connor, Sims, & White, 2017;Uusitalo & Oksanen, 2004).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour

Kushwah

Dhir

Sagar

2019

Food Quality and Preference

203

115

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Section: Organic Food Consumptionmentioning

confidence: 99%

Section: Purchase Intentions In Context To Organic Food and Choice Bementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour

Kushwah

Dhir

Sagar

2019

Food Quality and Preference

203

115

View full text Add to dashboard Cite

“…to create a sustained superior competitive advantage, higher levels of brand awareness, create positive image associations, and lower risk perceptions. According to signalling theory, brand image and brand reputation function are critical external cues, since they can guide consumers when evaluating a product, which in turn can affect purchase intention (RYAN and CASIDY, 2018).…”

Section: Hypothesismentioning

confidence: 99%

The Effect of Consumer Perceived Trust and Image Toward Food Brands on Consumers’ Willingness to Buy

Abdalrahman

Lehota

2019

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A Purpose -consumers' buying process is affected by many variables in which branding strategy is indeed an important variable to be considered. This paper aims to evaluate the influence of three branding elements -brand name, packaging, and country of origin -on Palestinian consumers' willingness to buy food products to understand better their buying. Methodology -The study was conducted in the Palestinian market, the sample was selected according to simple random sampling technique, and a structured questionnaire was prepared, then it was electronically distributed by using emails and social media. The questionnaire contains 35 questions depending on a balanced Fifth Likert Scale and a single-item 7-point differential semantic scale, the questions intended to determine the influence of the selected branding elements on consumers' willingness to buy food products. The data were analysed depending on the descriptive analysis and one sample t-test. Findings -according to the results of the data analysis it was found that product features and attributes were the factors of the highest importance that influenced the consumers' willingness to buy, while the branding elements variables came at second rank of importance. Also, the results show that the effect of three chosen branding elements on consumer willingness to buy is significant. The outcomes of this study may be advantageous for firms working in food sectors, since the Palestinian market is lacking such a scientific study and help them in creating marketing strategies to increase the sales volume of their products.

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“…The trust in food producers is directly related to safety perceptions of the organic food [35]. However, only a few studies have investigated the role of brand in shaping the organic food consumption behavior [63]. Therefore, it is interesting to explore the role of trust in brand (manufacturer) in building trust in organic food in the case of Chinese society which has transformed into a brand conscious society in the previous few decades.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits

et al. 2018

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The current study focuses on identifying the factors responsible for building trust in organic foods. This study also attempted to establish the mediating role of food-related personality traits in building such trust. The quantitative data was collected from the Liaoning province of China through a structured questionnaire (n = 420). Established scales were adopted for measuring constructs. The Structural Equation Modeling (SEM) was used to test the hypotheses. The results indicated that consumer trust towards retailers was found to be highly significant in creating trust of customers regarding organic food products, followed by information on the label. The trust of consumers towards food manufacturer was also found to be a significant predictor, while the perceived knowledge of customers about organic food products was found to be a weak contributor towards building trust. Furthermore, food-related personality traits were found to mediate the hypothesized model. This study extends the literature on trust in organic food consumption by intending to provide a detailed analysis of the factors that build trust in organic food consumption in China. The findings of this study will help producers, retailers, and marketers to identify the appropriate strategies to establish and improve the consumer trust in organic food.

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The role of brand reputation in organic food consumption: A behavioral reasoning perspective

Cited by 142 publications

References 75 publications

Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour

Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour

The Effect of Consumer Perceived Trust and Image Toward Food Brands on Consumers’ Willingness to Buy

Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits

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