The Role of Business Ethics in the Relationship between Market Orientation and Business performance

Nadham, N Viswa; Nahid, B

doi:10.20525/ijfbs.v4i1.205

Cited by 10 publications

(7 citation statements)

References 54 publications

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“…Loumbeva (2008) demonstrates that business ethics can direct managers and executives of a firm in the right course to increase the reputation and continuous business improvement. Besides, Widana et al (2015) show that business ethics influences market orientation positively and significantly. Kareem et al (2017) found that Islamic business ethics positively and significantly moderate the relationship between market orientation and performance of SMEs.…”

Section: Marketing Ethicsmentioning

confidence: 96%

Competitor orientation and SME performance in competitive environments: the moderating effect of marketing ethics

Al‐Hakimi

Saleh

Borade

et al. 2022

JEEE

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Purpose Although competitor orientation (CO) has been given great attention, its link to firm performance (FP) is still unclear. The reason behind this may be attributed to the fact that the CO–FP relationship depends on several contingencies. The purpose of this paper is to simultaneously explore the separate and combined moderating effects of marketing ethics (ME) and competitive intensity (CI) in the CO–FP relationship. Design/methodology/approach The participants in this study were managers or owners from 289 manufacturing SMEs located in two regions in Yemen (i.e. Sana’a and Taiz). Hierarchical regression analysis using PROCESS Macro V. 3.5 in SPSS was performed to analyze the data collected. Findings The obtained results reveal that ME in fact positively moderates the CO–FP relationship and, importantly, this effect is not influenced by CI. Practical implications The findings of this paper provide advantageous insights for managers and decision-makers for SMEs as it is expected that they demonstrate a greater commitment to the practice of ME in their firms. This has implications that with the practice of ME, it is expected that SMEs will be able to use the full potential of CO to improve their performance at a low level of CI. Originality/value This study contributes to widening the studies on CO, ME, CI and SMEs in a different context. In addition, it adds to the knowledge by exploring the combined moderating influence of internal (e.g. ME) and external factors (e.g. CI) when examining the CO–FP relationship.

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Section: Marketing Ethicsmentioning

confidence: 96%

Competitor orientation and SME performance in competitive environments: the moderating effect of marketing ethics

Al‐Hakimi

Saleh

Borade

et al. 2022

JEEE

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“…Bisnis perbankan mengapa tidak pernah lepas dari layanan atau jasa, bahkan selalu terkait erat dengan minat masyarakat yang dilihat dari core business perbankan. Khususnya perbankan Syariah, sesuai yang dikatakan oleh Schaik dalam (Widana, Wirjono,, & Purwanegara,, 2015) An Islamic bank is a modern banking institution that operates in compliance with Islamic law (Shariah) based on the Quran and Sunnah. Artinya Bank Islam adalah lembaga perbankan modern yang didirikan berdasarkan prinsip-prinsip hukum Islam (Syariah) yang diambil dari Al-Quran dan Sunnah.…”

Section: Pendahuluanunclassified

Analisis Determinan Kinerja Keuangan Pada Lima Asset Perbankan Syariah Periode Tahun 2019-2022

Sarmadi,

Widana

2024

Owner

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This research aims to analyze the determinants of financial performance in the five largest assets of Islamic banks during the period of 2019-2022. The research method used is quantitative research with a secondary data approach. The data used is obtained from the financial reports of the top five Islamic banks in Indonesia. The analysis technique employed in this study is panel regression analysis using SPSS 27 for multivariate analysis. The findings of the research indicate that the Earning Asset to Asset Ratio (EATAR) has a significant and very weak impact on Return On Asset (ROA), with an impact of 0.0196%. This suggests that the management of EATAR needs to be considered, even though its impact on ROA is relatively low. Similarly, the Loan to Deposit Ratio (LDR) and Net Interest Margin (NIM) also have a significant and weak influence on ROA, with impacts of 4.12% and 1.18% respectively. Furthermore, EATAR, LDR, and NIM have a significant and very weak effect on the Capital Adequacy Ratio (CAR), with impacts of 0.17%, 0.38%, and 0.47% respectively. However, when considered simultaneously, these three variables do not have a negative and significant influence on both ROA and CAR in the five Islamic banks in Indonesia. The combined effect of the three variables on ROA and CAR is relatively low, at 6.50% and 10% respectively. The predominant result of this research indicates that the Capital Adequacy Ratio (CAR) has a significant and sufficiently strong impact on Return On Asset (ROA), with an impact of 4.36%. This suggests that an adequate level of capital adequacy can contribute positively to the bank's profitability.

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“…Employees are an important asset in an organization including Islamic banks, and have a vital role in creating a positive image of the company. In this case, (Widana et al, 2020) (Setiawan &;Suryawati, 2021) said employees can become advertising models and make them more attractive by becoming brand ambassadors. Researchers can say that the supporting role of employees in creating attractive advertising messages can be done in various ways, such as improving the quality of service to customers, participating in social activities, and conducting direct promotions to potential customers.…”

Section: ) Message Format In Islamic Bank Advertisements In Indonesiamentioning

confidence: 99%

Semiotic Analysis of the Commodification of Islamic Teachings in Sharia Bank Advertisements in Indonesia

El Ghiffary,

Widana

2023

NJOC

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This research aims to analyze the semiotics of the commodification of Islamic teachings in Islamic bank advertising in Indonesia. The research focuses on using C. S. Pierce's semiotics approach to analyzing and explaining three main aspects: the meaning of Islamic signs in bank advertisements, the commodification of Islamic teachings, and the pattern of commodification of Islamic teachings in advertisements of BCA Syariah, Bank Mega Syariah, BSI, and BTPN Syariah. The research method employed is qualitative research that involves three key informants and three main informants. The data collected is analyzed using triangulated data interpretation to get a deeper sense. His findings from that research revealed several important points. First, it is clear that the meaning of Islamic signs in Islamic bank advertisements in Indonesia does not clearly depict any Islamic symbols. This raises questions about the authenticity of that commitment of the Islamic bank with Islamic principles in its advertisements. Second, the semiotic analysis shows that the message structure, format, content, and source of the Islamic bank advertisements in Indonesia are inconsistent incorporating signs or symbols that represent Islamic teachings. This suggests that this advertising focuses again on business and marketing aspects more precisely than conveying Islamic values to the public. Third, it identified a pattern of commodification in this study not directly related to Islamic teachings but rather connected to its enhanced dual role of employees in Islamic banking. This suggests that in the process of commodification, factors e.g., labor became again dominant rather than religious values it should be the main focus of the Islamic bank. This research provides a deeper understanding than that of the commodification of Islamic teachings in Islamic bank advertising in Indonesia. These findings could serve as a basis for critiquing the marketing practices of Islamic banks and reconsidering the application of Islamic values in their marketing strategies.

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The Role of Business Ethics in the Relationship between Market Orientation and Business performance

Cited by 10 publications

References 54 publications

Competitor orientation and SME performance in competitive environments: the moderating effect of marketing ethics

Competitor orientation and SME performance in competitive environments: the moderating effect of marketing ethics

Analisis Determinan Kinerja Keuangan Pada Lima Asset Perbankan Syariah Periode Tahun 2019-2022

Semiotic Analysis of the Commodification of Islamic Teachings in Sharia Bank Advertisements in Indonesia

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