The role of chronotype on Facebook usage aims and attitudes towards Facebook and its features

Uses and Gratifications of Problematic Social Media Use Among University Students: a Simultaneous Examination of the Big Five of Personality Traits, Social Media Platforms, and Social Media Use Motives

“…This result concurs with prior studies reporting higher use of Facebook for meeting new people and socializing among men (Horzum 2016). This result may be explained by the supporting findings of previous studies which suggest that using Facebook for the social gratifications is related to higher eveningness (i.e., having a preference for getting up later and going to bed later) (Horzum and Demirhan 2017), and that higher eveningness is associated higher flirtatious behaviors and having more sexual partners on the part of men (Piffer 2010;Piffer et al 2011). Moreover, eveningness has been associated with the Dark Triad of personality (Jonason et al 2013;Rahafar et al 2017) which has also been associated with a faster lifestyle and short-term mating on the part of men (Jonason et al 2009).…”

The use of social networking sites, body image dissatisfaction, and body dysmorphic disorder: A systematic review of psychological research.

“…Arguably, it was noted that these studies focussed on Facebook, which also includes an array of activities surrounding news, games and events, in addition to photo-based features (Horzum & Demirhan, 2017), and so it may be that the context of appearance-focussed use was implicated by other features specific to Facebook. Platforms such as Instagram, which focus on a highly image-based environment, may have a stronger association with body image dissatisfaction.…”

Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context

“…In their research, Hornik and Miniero [28] discovered that subjects showed a greater ability for ad recall during their peak hours rather than their off-peak hours. In their study on users' behavior on Facebook, Horzum and Demirhan [25] confirmed that chronotypes affect attitude. In sum, chronotypes have been studied in relation to many technology and personality behavior-related variables, but it has received less attention in the marketing field.…”

“…e second findings determine that morning types tend to use online or desktop omnichannel more as compared to evening types. Previous research studies suggest that morning types have more focus on detail information and are less risk takers [25,27,43]. erefore, they may choose desktop channels as best source to make buying decisions.…”

“…Morning types prefer to wake up early and complete the tasks in the morning hours. But evening types are used to wake up late and prefer to complete their activities in the evening hours [25]. Initially, the chronotype construct has been studied in biological [26] and psychological fields [27].…”