“…In turn, these newly explored processes trigger the need for exploitation through fine-tuning and streamlining (Jha et al, 1996;Rohleder and Silver, 1997). Small, exploitation-driven wins, then, may help drive and sustain momentum for process exploration (cf., Cole, 2001;Kettinger and Grover, 1995;Kofoed et al, 2002). Typically, these small wins trigger process exploration by promoting learning and accumulating problem-solving knowledge and capabilities (cf., Thompson, 1967;Feldman, 2000), which lead to work efficiency and employee proficiency (Cole, 2001;Plowman et al, 2007) that ultimately spark radical process changes (Cole, 2001).…”