“…Media and its influence on how people evaluate think, and the act of citizenry towards climate change is a fertile area of research (Eurobarometer, 2009;Lorenzoni & Hulme, 2009;Ryghaug, Holtan Sørensen, & Naess, 2011;Wei, Zhu, Marinova, & Wang, 2017). In Pakistan, many studies have been conducted to examine the role of media in motivating people to adapt to pro-healthy behavior (Hingorjo & Memon, 2019;Iftikhar, Aziz, & Yousaf, 2019;Iftikhar & Mughal, 2017;Obregón et al, 2009;Raza et al, 2020). However, in Pakistan, media give marginal coverage to human development issues such as health, environment, and pollution (Kamboh & Yousaf, 2020).…”