“…Building curiosity is a focus for many educational endeavors (Day, 1982; Simon, 2001), as well as the target for marketers promoting experimentation with their particular consumer behavior (Smith & Swinyard, 1988). As such, multiple studies have reported that the majority of smokers, when asked to reflect on why they started to smoke, cite curiosity about smoking (Cronan, Conway, & Kaszas, 1991; Guo et al, 2013). In this study, as in previous studies, pre-teens who were receptive to tobacco industry marketing messages that are known to encourage smoking, were also likely to develop curiosity cognitions.…”