2022
DOI: 10.1108/bfj-07-2021-0797
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The role of communication in restaurant crowdfunding success

Abstract: PurposeIn recent years, crowdfunding is assuming an increasingly central role in the development of business projects as an alternative financing tool to traditional sources. This study analyses the role of communication in the success of crowdfunding campaigns in the restaurant sector in the European context.Design/methodology/approachThis study conducts a regression analysis on a sample of 442 European restaurant crowdfunding projects launched on the Kickstarter platform in a time period spanning from 2014 t… Show more

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Cited by 6 publications
(21 citation statements)
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References 52 publications
(149 reference statements)
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“…The issue of text readability is relevant in the crowdfunding context, as investors in such campaigns usually do not have a technical background and therefore may have greater difficulties in understanding (Ahlers et al, 2015). The readability of the project description is closely related to users' ability to understand what the entrepreneur wants to communicate and, therefore, can determine the success or failure of crowdfunding campaigns (Zhou et al, 2018;Adamska-Mieruszewska et al, 2021;Salvi et al, 2022). Based on signaling theory (Spence, 1973;Ross, 1977), the readability of the project description can signal to potential investors that the entrepreneur's professionalism, ideas and strategies are easily understood.…”
Section: Success Factors Of Vegan Crowdfunding Projectsmentioning
confidence: 99%
See 4 more Smart Citations
“…The issue of text readability is relevant in the crowdfunding context, as investors in such campaigns usually do not have a technical background and therefore may have greater difficulties in understanding (Ahlers et al, 2015). The readability of the project description is closely related to users' ability to understand what the entrepreneur wants to communicate and, therefore, can determine the success or failure of crowdfunding campaigns (Zhou et al, 2018;Adamska-Mieruszewska et al, 2021;Salvi et al, 2022). Based on signaling theory (Spence, 1973;Ross, 1977), the readability of the project description can signal to potential investors that the entrepreneur's professionalism, ideas and strategies are easily understood.…”
Section: Success Factors Of Vegan Crowdfunding Projectsmentioning
confidence: 99%
“…In line with signaling theory (Spence, 1973;Ross, 1977), these elements make it possible to keep potential investors abreast of the development of crowdfunding campaigns, thereby reducing information asymmetry and directing decision-making processes. Particularly, updates make it possible for potential investors to provide information about the trust that the entrepreneur places in the crowdfunding campaign and offer the possibility of informing users about the progress of the project and the monetary resources collected (Colombo et al, 2015;de Larrea et al, 2019;Salvi et al, 2022). Meanwhile, the comments allow the entrepreneur to provide answers to potential investors and establish relationships with users interested in the project, thus guaranteeing credibility to the project (de Larrea et al, 2019; Liang et al, 2020;Salvi et al, 2022).…”
Section: Success Factors Of Vegan Crowdfunding Projectsmentioning
confidence: 99%
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