The role of competitive intelligence on improving exports

Abstract

Competitive intelligence is the art of gathering, processing and analyzing the information about the competitors and environment in order to create and sustain the competitive advantage. The application of competitive intelligence in export companies can provide a complete picture of current and future competitive status for managers in addition to obtaining the most appropriate strategic decisions, which could ultimately lead to the improved exports in these companies. This study investigates the role of competitive intelligence for improvement of exports in Iranian industries. Using structural equation modeling, the study has detected six factors including understanding the competitive environment, intelligent response, superior features, customer orientation, managerial skills and competitive advantage.

Linking Competitive Intelligence, Learning Orientation and Export Performance of SMEs

“…Ghannay and Mamlouk (2012) opined that competitive intelligence comprises perceptible as well as imperceptible asset besides capacity to develop intelligence by sourcing, evaluating as well as circulating information that will result to tactical decision making as well as establish substantial gain when integrated by an organization. Yazdi Ramezani Mojarad et al (2014) defined competitive intelligence as assembling, handling, examining information about rivals, as well as the environment to build, as well as maintain an edge over them.…”

“…The information helps managers plan and overcome obstacles, thereby leading to improved export performance (Haddoud et al, 2019;Nemkova et al, 2012); as competitive intelligence system supports the provision of timely and verifiable information (Fleisher & Bensoussan, 2003). Competitive intelligence is an essential business philosophy and an important factor that aids in determining the overall sustainable performance of an organization (Calof & Brouard, 2004;Yazdi Ramezani Mojarad et al, 2014). Tarek et al (2016) revealed a positive relationship between competitive intelligence and export performance.…”

“…Strategic competitive intelligence provides information about fears and prospects (Yazdi Ramezani Mojarad et al, 2014). It refers to accurate comprehension and utilization of information to formulate befitting tactics that are suitable for the organization (Pirttimäki, 2007; Salih & Abdulrahman, 2015).…”

“…There have been studies that have assessed the link between competitive intelligence and export performance. However, the result has been inconsistent, as some studies have confirmed competitive intelligence has a positive link with export performance (Tarek et al, 2016; Yazdi Ramezani Mojarad et al, 2014), while others have shown a statistically insignificant effect (Adelaide & Akpan, 2015). Hence, justifying the need to explore this relationship further, given the relationship remains unclear.…”

Pengaruh Pemanfaatan Competitive Intelligence Terhadap Daya Saing Produk Indonesia

“…Dari 24 jurnal yang telah dilakukan Sintethic Review, berikut hasil berdasarkan hipotesis yang telah ditentukan: Secara umum pembahasan di berbagai literatur menyatakan bahwa CI memiliki dampak yang positif terhadap perkembangan, daya saing dan performa pasar sebuah produk (Tahmasebifard 2018). penerapan CI mendorong tercapainya CA sehingga bisa dimanfaatkan dalam persaingan global, selain itu CI bisa menjadi basis dalam penyusunan rencana strategis PR dalam berinteraksi dengan pasar dan pelanggan sehingga dapat tercapai pemahaman mendalam tentang produk yang berorientasi pada pelanggan (Arcos 2016), (Mojarad et al 2014). Selain itu Penerapan CI secara tepat dan berintegrasi dengan manajemen produk mempengaruhi pencapaian CA secara positif dan significant (De las Heras-Rosas and Herrera 2021).…”