The role of consumer innovativeness and perceived risk in online banking usage

Manzano, Joaquín Aldás; Navarré, Carlos Lassala; Mafé, Carla Ruíz; Blas, Silvia Sanz

doi:10.1108/02652320910928245

Cited by 262 publications

(162 citation statements)

References 90 publications

(118 reference statements)

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“…For example, 6-items measure Fashion innovativeness construct is adopted from the study of Park et al (2007). Six items measure Consumer innovativeness variable is adopted from the studies of (Goldsmith & Hofacker, 1991;Citrin et al, 2000;Park et al, 2007;Aldás-Manzano et al, 2009). Five items measure the Fashion involvement construct, is derived from the studies of (Belton & Clinton, 2007;Cardoso et al, 2010).…”

Section: Instrument and Measuresmentioning

confidence: 99%

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Rahman¹,

Saleem²,

Akhtar³

et al. 2014

IJMS

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Fashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest drivers to influence and motivate their intention to buy and adopt new products. Either through advertisement and promotion of brands or through endorsement of celebrities, companies motivate consumers of different socioeconomic backgrounds to follow the new fashion trends and buy their products.The purpose of this study is to investigate the factors that compel consumers to adopt apparel fashion in Pakistan. It has been investigated that, how and why different factors i.e., Fashion innovativeness, Consumer innovativeness, Fashion involvement, Opinion leadership, and Status, influence consumers' intention to adopt new apparel fashion and how that intention influence their actual fashion adoption.Total 500 questionnaires were distributed among the respondents in different places (i.e., shopping plazas or malls, public places such as bus stops, playgrounds, and inside the educational institutions, in the cities of Islamabad and Lahore, Pakistan. Out of the total, only 332 (66.4%) questionnaires were retrieved. The regression test and the model fit results using Structural Equation Modeling (SEM) analysis revealed that, except fashion innovativeness, and consumer innovativeness, the fashion involvement, opinion leadership and status of consumers positively influence their intention to adopt new fashion. However, Intention to adopt has no significant effect on the consumers' actual adoption of fashionable clothes. The positive and negative effects are discussed accordingly. In the light of the results and findings, the implications and future research recommendations are also debated at the end.

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Section: Instrument and Measuresmentioning

confidence: 99%

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Rahman¹,

Saleem²,

Akhtar³

et al. 2014

IJMS

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“…Individuals ' personalities would refl ect their attitudes and perceptions about online banking. Research on adoption of online banking has investigated different individual personality dimensions like self-effi cacy and use of technology; 56,57 consumer innovativeness trait 19,39 and cultural differences may affect the consumers ' ability to take risk. 58 …”

Section: Conceptual Framework Online Banking and Consumer Personalitymentioning

confidence: 99%

Role of consumer personality in determining preference for online banking in India

Khare¹,

Khare²,

Singh³

2010

J Database Mark Cust Strategy Manag

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Arpita Khareis currently Associate Professor in LDC Institute of Technical Studies, Allahabad, India. She has an MBA degree in Marketing and DPhil in International Management from the University of Allahabad. Her research interests span over consumer behaviour, retailing, services marketing and supply chain management. She has authored quite a few research papers in international and national journals. Anshuman Khareis a Professor in Operations Management at Athabasca University, Canada. He has published on a wide range of topics including JIT; Supply Chain Management; Sustainable Development related to public policies, regulations and strategic developments due to climate change regulations and initiatives; ecopreneurship; sustainable cities; and Impact of environmental / climate change regulations on technology, innovation and corporate strategy. Shveta Singh

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“…Put together, the reduction of costs and increased customer satisfaction makes the logic of the Internet compelling [19]. The internet banking is a new type of information system that uses the innovative resources of the Internet and WWW to enable customers to effect financial activities in virtual space [20] and [21]. A study of US retail banking sector showed that the transaction costs of telephone banking are only 40 percent of those of providing the same service via physical branches [22].…”

Section: Problem Statementmentioning

confidence: 99%

A Study of Users and Non-Users of Internet Banking in Malaysia

Munusamy¹

2012

IJIMT

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Abstract-This study aims to identify the perceptual differences between Internet Banking Adopters and Non-adopters especially in the Malaysian Retail Banking Sector. It investigates whether the perception varies between adopters and non-adopters on the adoption factors such as easier to operate, convenient to use, hassle free, reliable, safer to use and requirement for good Internet connections. This study employs a quantitative approach using a questionnaire survey at selected banks in Malaysia. The results indicate that there are significant differences in perception between internet banking adopters and non-adopters in terms of easier to operate, convenient, no hassle, reliable, safer to use and requirement for good Internet connections. Therefore, the result suggests managerial implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking.

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The role of consumer innovativeness and perceived risk in online banking usage

Cited by 262 publications

References 90 publications

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Role of consumer personality in determining preference for online banking in India

A Study of Users and Non-Users of Internet Banking in Malaysia

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