The role of consumption orientation in consumer food preferences in emerging markets

Salnikova, Ekaterina; Grunert, Klaus G.

doi:10.1016/j.jbusres.2020.03.006

Cited by 31 publications

(16 citation statements)

References 94 publications

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“…As an old Chinese proverb says, “Hunger breeds discontent”, food is essential to life. However, existing consumer global-local identity research has not yet addressed consumer food consumption (except for Salnikova & Grunert, 2020 ). Hence, this study will examine the impact of consumer global-local identity on consumer preference for local foods during the Covid-19 pandemic.…”

Section: Conceptual Background and Hypotheses Developmentmentioning

confidence: 99%

“…Although there already exists ample research on consumer behavior in the context of Covid-19 (e.g., Kirk and Rifkin, 2020 , Omar et al, 2021 ), existing research on food-related behaviors has emphasized the changes in eating behavior in the days of the Covid-19 (e.g., Coulthard et al, 2021 , Molina-Montes et al, 2021 , Tribst et al, 2021 ) and how they relate to demographic and situational factors. Little research (except for Choi et al, 2021 , Kim and Huang, 2021 , Salnikova and Grunert, 2020 ) has addressed how psychological constructs related to consumer culture (i.e., consumer global-local identity, locavorism, and consumer xenocentrism) affect food-related consumer behavior and specifically preference for local foods in the days of the Covid-19.…”

Section: Introductionmentioning

confidence: 99%

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Impact of consumer global–local identity on attitude towards and intention to buy local foods

Zhang

Jing

Grunert

2022

Food Quality and Preference

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Section: Conceptual Background and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Impact of consumer global–local identity on attitude towards and intention to buy local foods

Zhang

Jing

Grunert

2022

Food Quality and Preference

Self Cite

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“…We developed an "a priori" coding scheme based on existing literature (Aichner, 2014;Akaka an Alden, 2010;Alden et al, 1999;Zeugner-Roth and Bartsch, 2019;Salnikova and Grunert, 2020), albeit considering the objectives of the study (Table 1). The coding scheme was then applied to identify how advertisers used CCP strategies and COO symbols in different countries and product categories using the sample of advertisements collected from the three countries (Hsieh and Shannon, 2005;Poole and Folger, 1981).…”

Section: Analysis and Findingsmentioning

confidence: 99%

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

Michaelidou

Micevski

Halkias

2020

IMR

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PurposeThe present paper explores how advertisers use consumer culture positioning (CCP) strategies in advertising across countries and product categories.Design/methodology/approachThe study employs a content analysis approach to investigate usage of CCP strategies and symbols across different CCP strategies, countries and product categories. The authors focussed on country of origin (COO) cues as symbols of CCP. The authors collected printed advertisements from countries at different levels of economic development and communication orientation for the content analysis, namely, Austria (n = 182), Hungary (n = 199) and Turkey (n = 120) and products with high- vs low-involvement levels.FindingsFindings of this study indicated that global consumer culture positioning (GCCP) and local consumer culture positioning (LCCP) advertisements relied more on implicit symbols, while foreign consumer culture positioning (FCCP) advertisements predominantly employed explicit ones. Types of symbols and their utilisation varied across countries and product categories, with language, tag lines/logos and brand names being key components across different advertisements.Practical implicationsThe results document the practices of CCP-based advertising, offering important insights on whether and how symbolism can be effectively used for communicating different CCPs across markets.Originality/valueLittle is known in terms of how specific symbols are used to communicate consumers’ culture. In this study, the authors analysed the content of 501 real-print advertisements across multiple countries and product categories. This study contributes to the theory and practice by revealing how consumers’ culture manifests through diverse COO symbols in advertising imagery and by facilitating the application of such manifestations across market contexts.

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“…For example, red color is protagonist in avoidance or approach motivations related to fresh fruits preference, as red color is associated with fruit ripening [ 23 ]. Color perception, together with visible fat and origin were reported as the main intrinsic attributes that drive choice of pork products by consumers from some emerging markets [ 24 ].…”

Section: Global Market Size For Yellow Orange and Red Colored Pigmentsmentioning

confidence: 99%

Recent Findings in Azaphilone Pigments

Pimenta

Gomes

Cardoso

et al. 2021

JoF

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Filamentous fungi are known to biosynthesize an extraordinary range of azaphilones pigments with structural diversity and advantages over vegetal-derived colored natural products such agile and simple cultivation in the lab, acceptance of low-cost substrates, speed yield improvement, and ease of downstream processing. Modern genetic engineering allows industrial production, providing pigments with higher thermostability, water-solubility, and promising bioactivities combined with ecological functions. This review, covering the literature from 2020 onwards, focuses on the state-of-the-art of azaphilone dyes, the global market scenario, new compounds isolated in the period with respective biological activities, and biosynthetic pathways. Furthermore, we discussed the innovations of azaphilone cultivation and extraction techniques, as well as in yield improvement and scale-up. Potential applications in the food, cosmetic, pharmaceutical, and textile industries were also explored.

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The role of consumption orientation in consumer food preferences in emerging markets

Cited by 31 publications

References 94 publications

Impact of consumer global–local identity on attitude towards and intention to buy local foods

Impact of consumer global–local identity on attitude towards and intention to buy local foods

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

Recent Findings in Azaphilone Pigments

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