The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation

Sorour, M. Karim; Boadu, Mark; Soobaroyen, Teerooven

doi:10.1007/s10551-020-04481-w

Cited by 24 publications

(16 citation statements)

References 66 publications

(104 reference statements)

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“…The CSR practices of the MC emerged from many pragmatic demands by the various stakeholders, who had developed their own, different interpretations of CSR. We agree with other authors suggesting the importance of comprehending how actors attribute meaning to CSR (Sorour, Boadu, & Soobaroyen, 2020). Firms must acknowledge this dynamic process when establishing their policies (Gamu & Dauvergne, 2018).…”

Section: Practical Implications 1 Introductionsupporting

confidence: 89%

Gaps de entendimento: construindo significados da responsabilidade social corporativa na mineração de agregados

Pereira

Barros

2021

Rev. contab. organ.

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Analisamos como o significado é atribuído à responsabilidade social corporativa (RSC) por atores de mercado, governo e sociedade civil envolvidos na mineração agregada em São Paulo. O estudo se concentra nesse setor por ser uma atividade de impactos negativos notórios. Os interesses divergentes entre esses atores formaram um cenário bastante conturbado, no qual a RSC é apresentada como fundamental para reduzir os aspectos negativos e os conflitos entre os representantes da sociedade causados pela mineração. Pouca atenção tem sido dada na relação entre significados da formação de indivíduos em RSC e práticas de RSC no setor de mineração situado em uma área urbana nos países em desenvolvimento. Por meio de um estudo de caso qualitativo, foram realizadas 58 entrevistas com integrantes da sociedade civil, do Estado e do mercado. Análise de documentos e observação foram técnicas utilizadas como complementares às entrevistas. Os achados deste artigo revelaram três entendimentos sobre a RSC entre os grupos da sociedade estudados: voluntário, ambiental e social. Com base na relação entre esses entendimentos, percebemos um padrão na formação do processo de como os atores dão sentido ao termo.

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Section: Practical Implications 1 Introductionsupporting

confidence: 89%

Gaps de entendimento: construindo significados da responsabilidade social corporativa na mineração de agregados

Pereira

Barros

2021

Rev. contab. organ.

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“…There are indications of an evolution towards more normative forms of CSR engagement and reporting, which is underpinned by a deeper acknowledgement of the interdependence between societal concerns and business purpose(s), amidst shifts in institutional-level expectations about the purpose and legitimacy of businesses in society (Scherer and Palazzo, 2011; Scherer et al , 2016). This realisation, albeit partial or gradual, has been noted in a few developing countries (Sannassee et al , 2017; Soobaroyen and Ntim, 2013; Amaeshi et al , 2016; Sorour et al , 2020) in the face of pressing social needs (e.g. health crisis, rural areas with limited infrastructure, economic/social inequalities), emergencies (e.g.…”

Section: Introductionmentioning

confidence: 83%

“…First, it highlights the relevance of Scherer and Palazzo’s (2011) political CSR approach in developing countries. While there has been previous work in these contexts on the emergence of a normative approach to CSR in the context of institutional voids (Amaeshi et al , 2016; Sorour et al , 2020), there has been little elaboration of its implications for accountability and CSR reporting. This takes a particular resonance in view of the many political, economic and/or social upheavals in developing countries, often leading to a substantial re-examination of the role of business and the private sector.…”

Section: Conclusion Contributions Limitations and Further Workmentioning

confidence: 99%

Exploring the evolving motives underlying corporate social responsibility (CSR) disclosures in developing countries: the case of “political CSR” reporting

Sorour

Shrives

El-Sakhawy

et al. 2020

AAAJ

Self Cite

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PurposeThis paper seeks to investigate to what extent (and why) CSR reporting in developing countries reflect instrumental and/or “political CSR” motivations and the types of organisational legitimacy sought in these circumstances.Design/methodology/approachWe adopt a theoretical framework based on neo-institutional theory, “political CSR” framework and types of organisational legitimacy. This interpretive research is set in the Egyptian context post-2011 revolution. We first carry out a content analysis of web disclosures for 40 banks in 2013 and 2016 to ascertain the nature of CSR activities and any changes over time. Second, we draw on 21 interviews to tease out the implications of the change in societal expectations due to the revolution and to deepen our understanding of the organisational motivations underlying CSR reporting.FindingsFollowing the 2011 revolution, the banks’ CSR reporting practices have gradually shifted from a largely instrumental “business-case” perspective towards a more substantive recognition of a wider set of societal challenges consistent with a political CSR perspective. Overall, the maintaining/gaining of legitimacy is gradually bound to the communication of accounts about the multi-faceted socially valued consequences or structures performed by banks. Our interview data shows that participants reflected on the legitimation challenges brought by the revolution and the limits of transactional strategies involving traditional constituents, with a preference for pursuing consequential and structural forms of moral legitimacy.Research limitations/implicationsThis study demonstrates a constructive shift by businesses towards engaging with the new social rules in response to sociopolitical changes and the need to achieve moral legitimacy. Hence, policymakers and stakeholders could consider engaging with different economic sectors to foster more transparent, accountable, and impactful CSR practices.Originality/valueWe highlight the implications of Scherer and Palazzo’s political CSR approach for accountability and CSR reporting. CSR reporting in some developing countries has typically been seen as peripheral or a symbolic exercise primarily concerned with placating stakeholders and/or promoting shareholders’ interests. We suggest that researchers need to be instead attuned to the possibility of a blend of instrumental and normative motivations.

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“…Whilst the primary focus of many organisations is on their financial performance (Levinson, 2007), it is increasingly recognised that the position and function of business enterprises within society is evolving (Sorour et al, 2020). Organisations are increasingly expected to meet legal, ethical and social expectations and responsibilities (Hwang and Kandampully, 2015).…”

Section: Organisational Behaviourmentioning

confidence: 99%

An investigation into the antecedents of frontline service employee guardianship behaviours

Potdar¹,

Garry²,

Gnoth³

et al. 2021

JSTP

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PurposeThis study aims to provide empirically generated insights into the drivers of guardianship behaviour among frontline service employees (FLEs) within retail settings.Design/methodology/approachThe research framework comprises a quantitative survey of 507 frontline service employees at national supermarkets within New Zealand.FindingsThe findings of the survey suggest that service employee perceptions of internal corporate social responsibility (CSR) activities, their level of psychological ownership towards the supermarket and personal moral beliefs, shape their guardianship behaviours and, consequentially, the prevention of in-store deviant behaviours by customers such as shoplifting.Originality/valueThe contribution of this paper is twofold. First, it offers both a conceptual foundation and an empirical-based evaluation of the antecedents and role of guardianship behaviour among frontline service employees. Second, the conceptual model derived from this research may aid practitioners in developing strategies that engender guardianship behaviours in their employees within service contexts.

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The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation

Abstract: Short title: The role of Corporate Social Responsibility in Organisational IdentityConflict of Interest: Karim Sorour declares that he has no conflict of interest. Mark Boadu declares that he has no conflict of interest. Teerooven Soobaroyen declares that he has no conflict of interest.

Cited by 24 publications

References 66 publications

Gaps de entendimento: construindo significados da responsabilidade social corporativa na mineração de agregados

Gaps de entendimento: construindo significados da responsabilidade social corporativa na mineração de agregados

Exploring the evolving motives underlying corporate social responsibility (CSR) disclosures in developing countries: the case of “political CSR” reporting

An investigation into the antecedents of frontline service employee guardianship behaviours

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