The Role of Creative Industries in Industrial Innovation

Abstract

Die Dis cus si on Pape rs die nen einer mög lichst schnel len Ver brei tung von neue ren For schungs arbei ten des ZEW. Die Bei trä ge lie gen in allei ni ger Ver ant wor tung der Auto ren und stel len nicht not wen di ger wei se die Mei nung des ZEW dar.Dis cus si on Papers are inten ded to make results of ZEW research prompt ly avai la ble to other eco no mists in order to encou ra ge dis cus si on and sug gesti ons for revi si ons. The aut hors are sole ly respon si ble for the con tents which do not neces sa ri ly repre sent the opi ni on of the ZEW.Download this ZEW Discussion Paper from our ftp server:ftp://ftp.zew.de/pub/zew-docs/dp/dp08109.pdf Non-technical SummaryThe paper empirically analyses the role of Creative Industries in affecting an economy's innovation performance. We distinguish three such roles: First, Creative Industries are a major source of innovative ideas and thus contribute to an economy's innovative potential and the generation of new products and services. Secondly, they offer services which may be inputs to innovative activities of other enterprises and organisations within and outside the creative industries. Thirdly, Creative Industries are intensive users of technology and often demand adaptations and new developments of technology, providing innovation impulses to technology producers.Creative Industries are defined as those economic activities that strongly rest on individual creativity, skill and talent and predominantly produce intellectual property (in contrast to material goods or immediately consumable services). In order to identify enterprises in the Creative Industries, we combine a sector classification approach (as used by most authors so far) with an analysis of an enterprise's degree of creativity in terms of creativity of employees, creativity of products, and creativity of processes. We define creative enterprises as those belonging to a Creative Industry sector and predominantly conducting creative economic activities.The empirical study is based on a survey of more than 2,000 creative enterprises from Austria.We show that the creative industries are not only -by definition -a source of creativity, but they also show a strong performance in technological innovation and thus directly contribute Das Wichtigste in KürzeIn diesem Aufsatz wird der Beitrag der "Creative Industries" zur Innovationstätigkeit in einer AbstractThis paper analyses the role of creative industries in affecting an economy's innovation performance. We conducted a survey of more than 2,000 creative industry enterprises from Austria which are defined by a combination of sector affiliation and the degree of creativity of the services they offer. We show that the creative industries are among the most innovative sectors in the economy. They support innovation in a variety of other sectors through creative inputs, such as ideas for new products (i.e. innovation content), supplementary products and services (such as software) or marketing support for product innovations. What is more, they are also ...

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