2017
DOI: 10.1007/s10551-017-3706-0
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The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model

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Cited by 101 publications
(99 citation statements)
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“…Yet, one of the common communication approaches to crisis involves the illumination of corporate social responsibility (CSR) ( Kucukusta et al, 2019 ; Schultz et al, 2013 ). The CSR-based crisis response message, however, is “a communicative event as well as a symbolic resource that enables [stakeholders] to perceive the organization’s genuine responsibility for a particular crisis and thereby formulate their responses to it” ( Ham and Kim, 2019, p. 335 ). As we shall delve further into the CSR literature below, it will become clear how CSR can represent a scaffold from which to construct mutually beneficial exchanges between a firm and its stakeholders.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
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“…Yet, one of the common communication approaches to crisis involves the illumination of corporate social responsibility (CSR) ( Kucukusta et al, 2019 ; Schultz et al, 2013 ). The CSR-based crisis response message, however, is “a communicative event as well as a symbolic resource that enables [stakeholders] to perceive the organization’s genuine responsibility for a particular crisis and thereby formulate their responses to it” ( Ham and Kim, 2019, p. 335 ). As we shall delve further into the CSR literature below, it will become clear how CSR can represent a scaffold from which to construct mutually beneficial exchanges between a firm and its stakeholders.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The media is a crucial communication channel that affords organizations opportunity to propagate their agendas and goals (e.g., improved corporate image and enhanced customer-employee relationships) through CSR ( Ham and Kim, 2019 ). Yet, CSR raises the question of how favorable media coverage would develop in the hospitality industry given that many sectors (e.g., airline, restaurant, and casinos) are subjected to stringent regulations.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
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“…To operationalize the reactions of customers to CSIR, we focus on two important customer outcomes of buying situations, purchase intention (PI) and the intention to engage in negative word-of-mouth (nWOM) (Maxham & Netemeyer, 2003). Two unique characteristics distinguish nWOM from purchase intentions, the effect of nWOM tends to last longer and nWOM is a potential source of information (Ham & Kim, 2017). Hence, nWOM can have tremendous consequences and may affect the purchase decisions of not only a supplier's existing, but also potential customers (Ferguson & Johnston, 2011;Money, Gilly, & Graham, 1998).…”
Section: Assimilation and Contrast Effects Subsequent To Csirmentioning
confidence: 99%
“…The underlying idea behind SCCT is that corporations should strategically respond to a crisis situation based on an understanding of how the public attributes responsibility for the crisis. If the public perceives a crisis to be more intentional then, they attribute more responsibility to an organization and vice versa [28] SSCT is used to test different crisis response strategies. SCCT is audience-oriented theory and still developing [20].…”
Section: Crisis Management Theoriesmentioning
confidence: 99%