A thorough knowledge of the sense of place concept is required to understand the relationship between a heritage place and the people doing activities in that place. A good understanding of the human dimension presence is one of the keys to achieving sustainable heritage conservation. Although the concept of sense of place has become part of spatial studies to explain place-people bonding, there is no universal agreement among scholars how to interpret this concept. As a basis for understanding sense of place in a heritage context, this paper proposes a concept of sense of place that was developed from an approach that sees heritage place-people bonding as an attitude. This approach reliably results in a sense of place construction that is comprehensive, unambiguous, and has the potential for further development in later research on conservation behavior. As an attitude concept, sense of place has three dimensions, namely place identity (cognitive component), place attachment (affective component), and place dependence (conative component). Each dimension could be explained by different but interrelated principles. These principles were chosen because they were considered capable of identifying the bonds between people and heritage places that have both tangible and intangible aspects and are influenced by the dimension of time. The relationships between heritage place, sense of place dimensions, and the principles that explain each dimension are arranged in a conceptual framework. This framework can be used as a guideline for heritage researchers to understand the sense of place concept, which seems too abstract and subjective, so that it can be operationalized in research and be applied for the benefit of heritage conservation.