The Role of Culture in Health Communication

Abstract

This paper examines the role of culture as a factor in enhancing the effectiveness of health communication. We describe culture and how it may be applied in audience segmentation and introduce a model of health communication planningMcGuire's communication/persuasion model-as a framework for considering the ways in which culture may influence health communication effectiveness. For three components of the model (source, message, and channel factors), the paper reviews how each affects communication and persuasion, and how each may be affected by culture. We conclude with recommendations for future research on culture and health communication.

Health Disparities, Communication Inequalities, and eHealth

“…For example, few websites are designed to facilitate easy navigation, and most are designed for those with far above 8 th grade reading level, the average reading level of US adults (Berland, et al, 2001). In addition, cultural differences in how people attend to, process and use information are not always taken into account, even though it is known that culture is an important variable in health communications (Kreuter & McClure, 2004).…”

Clinical Cultural Competency and Knowledge of Health Disparities Among Pharmacy Students

“…[4][5][6][7][8][9] Culture and health communication are 2 key factors that have been linked to poorer health outcomes among minorities. [10][11][12] Culture reflects a group's values, beliefs, norms, practices, patterns of communication, familial roles, and other social regularities. 11 Health communication refers to the transmission and reception of health-related information.…”

“…[10][11][12] Culture reflects a group's values, beliefs, norms, practices, patterns of communication, familial roles, and other social regularities. 11 Health communication refers to the transmission and reception of health-related information. 10 To eliminate health disparities, healthcare providers must consider the influence of cultural norms and practices on patients' attitudes, perceptions, and behaviors.…”

Vulnerable Populations in the Caribbean: Exploring Women's Experiences of Pregnancy and Prenatal Care in St. Kitts and Nevis, West Indies

“…The purpose of this study was to better understand women's experiences of pregnancy and practices might play a large role in population health and health services (Kreuter & McClure, 2004). Through understanding how knowledge, attitudes, and beliefs of the people on each island impacts health-seeking behaviors and decision-making, targeted health interventions can then be instituted, which will foster progress towards achieving global health goals.…”

“…More research needs to be conducted in West Indian islands, such as St. Kitts, where culture is likely to play a large role in population health and health services (Kreuter & McClure, 2004). Through understanding the culture on each island, targeted health improvements are required if global health goals are to be met.…”