“…The importance of local understanding has been emphasised in attempting to motivate women to seek biomedical care during childbirth (Asowa-Omorodion, 1997;Obermeyer, 2000;Liamputtong et al, 2005;Kempe et al, 2011). Anthropological research has found imbalances in power and knowledge central to women's reluctance to seek biomedical obstetric care, especially when local nonbiomedical resources are viewed negatively (Asowa-Omorodion, 1997;Davis-Floyd, 2003;Berry, 2006;Izugbara et al, 2009).…”