The Role of Destination Image in Malaysia’s Medical Tourism Industry

Vashu, Deeparechigi; Masri, Ridzuan; Cham, Tat-Huei

doi:10.1166/asl.2018.11417

Cited by 10 publications

(4 citation statements)

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“…For instance, in the case of Iran, Iajevardi 2016found that the destination brand image had the most signifi cant infl uence on the perceived quality of the country as a MT destination. In the case of Malaysia, Vashua et al (2018) observed a nexus between the behaviour (based on cognitive and aff ective attributes) of MTs and the brand image of the MT destination, advancing the notion that MTs utilise destination brand images as heuristic cues in their evaluations of MT destinations. No empirical evidence-based study exploring the infl uence of South Africa's PB on the decision-making process of MTs or the PB-MT nexus seems to be readily available.…”

Section: Place Brands Within the Medical Tourism Contextmentioning

confidence: 97%

“…Contemporary literature suggests that tourists are infl uenced and motivated by a myriad of factors when engaging in medical tourism activities. Th e demand-side factors include: associated cost savings of medical treatment outside the home country (Mathijsen, 2019), the expediency of receiving treatment abroad compared their own country (Vashua, Masrib, & Hueic, 2018), limited insurance coverage (Dalen & Aplert, 2019) and the unavailability of expertise in the home country (Rokni, Avci, & Park, 2017). Th e supply-side factors include the facilitation of aff ordable medical services (Lee et al, 2012); availability of world-class health facilities (Smith & Forgione, 2007); amenable health-related laws (Hemana, 2014); technologically advanced health systems ( Iajevardi, 2016); availability of highquality medical services (Heung et al, 2010) and reputable medical staff (Musa, Doshi, Wong, & Th irumoorthy, 2012).…”

mentioning

confidence: 99%

“…Th e present study focuses on the broader extrinsic location-specifi c (supply-side) PB factors considered by tourists when deciding to engage in MT activities. Th is has mostly been a neglected area of academic inquiry within the MT context (Vashua et al, 2018).…”

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confidence: 99%

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The salient place brand factor(s) influencing medical tourism to South Africa

Matiza

Slabbert

2020

Tourism (Zagreb, Online)

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Regardless of its importance to the global tourism economy, there is still limited academic inquiry relating to Africa within the context of non-traditional tourism typologies, such as medical tourism. This article contributes to the broader understanding of the potential factors influencing medical tourism by extending place branding theory to the decision-making process of tourists within the South African medical tourism context. The present study examines the place brand - medical tourism nexus using data generated from a sample of n=233 conveniently sampled inbound tourists. Exploratory Factor and Multiple Regression Analyses were applied to the data. It emerged that South Africa's socio-cultural place brand was found to be a statistically significant heuristic cue, positively influencing medical tourism to the country, pivoting aspects such as the country's cultural practices and colonial heritage, as some of the key considerations in the decision making the process of tourists when considering South Africa as a medical tourism destination. Critically, the results associate medical tourism with the socio-cultural profile of South Africa, through the place brand as a heuristic cue for information symmetry. The study enriches both place branding and medical tourism discourse by providing empirical evidence of the nexus between the two constructs. Practically, destination marketers are provided with critical insights into tourist perspectives, and it is recommended that African governments and medical tourism facilitators collaborate to develop a nation branding theory-based framework as a decision support model for proactively managing and communicating the image of South Africa as a medical tourism destination

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Section: Place Brands Within the Medical Tourism Contextmentioning

confidence: 97%

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confidence: 99%

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The salient place brand factor(s) influencing medical tourism to South Africa

Matiza

Slabbert

2020

Tourism (Zagreb, Online)

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“…3 Travel to treat physical ailments or performing some type of surgery under medical supervision in hospitals and medical centers is call medical tourism. 4 In this type of health tourism, the patient may need to use facilities and services after treatment. 5 The health tourism industry market(In both sections) is known as one of the most profit-making and competitive industries worldwide.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Local Attitudes on the Development of Health Tourism

Mahboobeh Asadzadeh,

Soudabeh Vatankhah,

Aidin Aryankhesal

2021

Indian Journal of Forensic Medicine & Toxicology

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Introduction: Marketing techniques such as positive imaging of health tourism destinations can be a powerful tool in attracting users of health tourism services. The presence of satisfied citizens who create a stable identity for the city and strongly defend the city's brand can guarantee the success of branding programs.The aim of this study was to identify the effect of local attitudes of citizens about development of health tourism in their city and offer suggestions to improve attitudes and align the interests of citizens as stakeholders in this industry.Methods: we have used aqualitative approach based on conventional content analysis by semi-structured interviews. Content analysis was used as a systematic method to describe a specific phenomenon in-depth, which leads to revision, valid conclusions from information, and the production of new knowledge and insights, and to examine people's experiences and attitudes toward the specific subject. Results:The results of the analysis of interview data revealed three main themes include hygiene concerns, economic concerns, and safety concerns. Conclusion:According to the concerns of citizens extracted from this study, it is suggested that policy makers in the field of health tourism, along with other relevant organs and organizations, take steps to plan to reduce this concerns. In regard to provide,health services tourism attractionsby supporting citizens in creating a positive image of destination.

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Medical tourism destination image: Scale development

Alp,

Yılmaz

2024

Journal of Tourism Research

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In response to heightened competition among destinations vying for medical tourists, these destinations have prioritized improving their image. Although several scales exist to assess destination images, there is a scarcity of scales specifically tailored to measure the image of medical tourism destinations. To address this gap, a thorough scale development process was employed, resulting in the creation of a second‐order model known as the medical tourism destination image scale. This scale explores four dimensions: quality of doctors and hospitals, ease of travel and safety, variety of treatment, and communication. The findings underscore the significant potential for marketers and policymakers to enhance the attractiveness of medical tourism destinations.

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The Role of Destination Image in Malaysia’s Medical Tourism Industry

Cited by 10 publications

References 0 publications

The salient place brand factor(s) influencing medical tourism to South Africa

The salient place brand factor(s) influencing medical tourism to South Africa

The Impact of Local Attitudes on the Development of Health Tourism

Medical tourism destination image: Scale development

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