The role of digital technologies in the management of international companies in the era of digital transformation

Abstract

The article discusses trends, problems and prospects of rapid implementation and active use of digital technologies in all management processes of international companies. It analyzes the impact of digital transformation on changes in the overall organization of management of international companies, identifies the main trends in the digital transformation of specific business processes. The role of the ongoing digital transformation in the organization of international business management at the micro level, i.e., at the level of international companies themselves, is defined. The paper identifies the main advantages that increase the efficiency of their functioning and the ability to ensure competitiveness in the global market, as well as the challenges that international companies face in implementing digital technologies in their business processes and in the overall business management model.