The role of dimensions of narrative engagement in narrative persuasion

Graaf, Anneke de; Hoeken, Hans; Sanders, José; Beentjes, Hans

doi:10.1515/comm.2009.024

Cited by 77 publications

(61 citation statements)

References 15 publications

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“…A possible explanation for the lack of effects on the belief of perceived efficacy to deal with a diagnosis of intestinal cancer may be that this is quite a general statement (''I would be able to cope with intestinal cancer''). Previous research has shown that stories are more successful at influencing specific beliefs (e.g., De Graaf, Hoeken, Sanders, & Beentjes, 2009;Green & Brock, 2000), which is corroborated by this study that did show effects on the more specific efficacy belief of being able to deal with potential symptoms of intestinal cancer.…”

Section: Discussionsupporting

confidence: 88%

The Effectiveness of Adaptation of the Protagonist in Narrative Impact: Similarity Influences Health Beliefs Through Self-Referencing

Graaf

2013

Hum Commun Res

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102

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This study tests whether the adaptation of a narrative's protagonist to be similar to readers increases narrative effects in the health domain. A between-subjects (N = 220) experiment was conducted that varied the similarity of the protagonist to the participants. Results showed that participants who read the version with a similar protagonist perceived themselves to be more at risk of the disease with which the protagonist was diagnosed and felt more efficacy to deal with the symptoms of this disease, than participants who read the version with a dissimilar protagonist. These effects were mediated by self-referencing, indicating that adaptation of a protagonist to be similar to readers makes readers relate the story to themselves, which in turn increases narrative impact.

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Section: Discussionsupporting

confidence: 88%

The Effectiveness of Adaptation of the Protagonist in Narrative Impact: Similarity Influences Health Beliefs Through Self-Referencing

Graaf

2013

Hum Commun Res

Self Cite

102

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“…This would indicate that it is not thoughts but rather feelings relating to negative consequences of unhealthy behavior that are important for E-E impact. The finding that emotional engagement and narrative presence are associated with beliefs but not with attitude, willingness, and intentions is in line with earlier research (De Graaf, Hoeken, Sanders, & Beentjes, 2009). Together, these results suggest that emotional engagement and narrative presence may be involved in changing beliefs closely related to the events portrayed in narratives, but not in changing behavioral determinants less directly linked to these events.…”

Section: Discussionsupporting

confidence: 87%

Do Narrative Engagement and Recipients’ Thoughts Explain the Impact of an Entertainment-Education Narrative on Discouraging Binge Drinking?

et al. 2016

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“…Emotions can play an important role in persuasion in general (see Dillard & Seo, 2013;Nabi, 2010). For narrative persuasion, several studies have shown that emotions are strong predictors of narrative impact (see Busselle & Bilandzic, 2009;De Graaf, Hoeken, Sanders, & Beentjes, 2009). Hoeken and Sinkeldam (2014) manipulated the degree of identification by portraying the main character as more or less sympathetic.…”

mentioning

confidence: 99%

Story Perspective and Character Similarity as Drivers of Identification and Narrative Persuasion

2016

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Identification with a character is an important mechanism of narrative persuasion. In 2 studies, the impact of character similarity on identification was pitted against that of story perspective. Participants read stories in which a lawyer (Study 1) and a general practitioner (GP; Study 2) had a conflict with another character. Perspective was manipulated by describing the events as experienced and narrated by the lawyer (GP) or their opponent. In Study 1 (N = 120), 60 participants were law students, in Study 2 (N = 120) 60 were medical students. Both perspective and program of study influenced identification, which mediated the impact of perspective on attitude. If participants felt highly similar to the professional's opponent, the mediating effect of identification was blocked.

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The role of dimensions of narrative engagement in narrative persuasion

Cited by 77 publications

References 15 publications

The Effectiveness of Adaptation of the Protagonist in Narrative Impact: Similarity Influences Health Beliefs Through Self-Referencing

The Effectiveness of Adaptation of the Protagonist in Narrative Impact: Similarity Influences Health Beliefs Through Self-Referencing

Do Narrative Engagement and Recipients’ Thoughts Explain the Impact of an Entertainment-Education Narrative on Discouraging Binge Drinking?

Story Perspective and Character Similarity as Drivers of Identification and Narrative Persuasion

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