The Role of E-Banking Services in Achieving Competitive Advantage - Foreign Banks in Jordan

Abstract

The purpose of the research is to identify the role of E-banking services in achieving competitive advantage. The study used descriptive and analytical methods. The target population in this study was top management - managers, directors, and heads of departments in foreign commercial banks of Jordan. A random sampling method was applied for the data collection using a five-Likert scale questionnaire. The study used different statistical methods to test hypotheses such as simple and multiple regressions. The study findings revealed that there is an impact of ATM, mobile banking, E-banking, electronic credit, and short message services in achieving competitive advantage. Finally, the study formulated recommendations for foreign commercial banks to offer more electronic services and to utilize technology to attract more customers.