“…Having clear goals, the motivation to cooperate and the willingness to trust, exchange information and to put in place the surrounding structures that enable communication to be maintained and issues addressed quickly are all elements of a mutual gains approach to workplace relations (Kochan and Osterman, 1994; McKersie et al, 2004; Oxenbridge and Brown, 2004; Walton et al, 1994). Similarly, relationship management with regard to the supply contract is an important factor in success (Batt and Purchase, 2004; Handfield et al, 2015; McQuiston, 2001). Despite its importance, clarity on what actually happens during business negotiations, especially those involving B2B transactions, remains scarce (Fells et al, 2015; Geiger, 2017).…”