The role of emotions in climate change communication: Examining the effects of strategy and issue framing on emotional responses and online climate action intentions

Abstract

The way in which climate change-related information is framed can influence not only cognitive outcomes but also emotional responses. This web-based experiment (n = 331) investigated the effects of strategy framing and issue framing on emotions and online climate action intentions in the context of climate relationship between China and the United States. Results indicated that strategy framing increased negative emotions (i.e., anxiety and anger), whereas issue framing triggered more positive emotions (i.e., pride and excitement). No significant difference was observed regarding climate action intentions between two groups. Additionally, anxiety and anger mediated the effects of message framing on online climate action intentions. Habitual worry about climate change and attitude toward China-U.S. climate collaboration moderated the effects of strategy framing and issue framing on discrete emotions. The findings offer theoretical insights regarding emotional responses to strategy framing and practical implications on climate communication.