2015
DOI: 10.1016/j.sbspro.2015.07.531
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The Role of English in Shaping the Linguistic Landscape of Paris, Berlin and Kazan

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Cited by 4 publications
(3 citation statements)
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“…Political, geographic, social and cultural community borders get crossed ever so often as people become part of the global employment market. Therefore it is essential to understand the mechanisms of change taking place in the cultural identities of migrants and recipient nations' representatives (Aristova, 2016;Takhtarova et al, 2015). This will be looking at definitions of cultural identity, study cultural identifiers and linguistic components making up its essence to answer the questions: The easiest way to define cultural identity would probably be to say that it means the feeling of belonging to a certain social or cultural group.…”
Section: Discussionmentioning
confidence: 99%
“…Political, geographic, social and cultural community borders get crossed ever so often as people become part of the global employment market. Therefore it is essential to understand the mechanisms of change taking place in the cultural identities of migrants and recipient nations' representatives (Aristova, 2016;Takhtarova et al, 2015). This will be looking at definitions of cultural identity, study cultural identifiers and linguistic components making up its essence to answer the questions: The easiest way to define cultural identity would probably be to say that it means the feeling of belonging to a certain social or cultural group.…”
Section: Discussionmentioning
confidence: 99%
“…This data is consistent with various previous studies that employ English to improve a company's image so that it is more acceptable and identifiable in the worldwide market. As a result, English is employed in this scenario for business purposes in order to make deals and gain access to global trades and marketplaces (Aristova, 2016;Takhtarova et al, 2015). As a result, finding a language that can convey the history about Sunan Ampel in the past is difficult.…”
Section: The Historical Ground Underpinning In the Creation Of Ll In The Ampel Tomb Complexmentioning
confidence: 99%
“…Lanza and Woldemariam (2014) show that the using of English language and cloning of internal brands are perceived as modernity and prestige by the local people in Ethiopia. At the same vein, in Khamis Mushait Saudi Arabia, people use English more frequent for all commercial purposes in the commercial zones (Alfaifi, 2015), and in three European cities: Paris (France), Berlin (Germany) and Kazan (the Republic of Tatarstan, Russian Federation), the same phenomenon exists that English takes an important role to catch up with globalization (Takhtarova et al, 2015).…”
Section: Introductionmentioning
confidence: 99%