The Role of Environment, Business and Human Behavior towards Entrepreneurial Sustainability

Abstract

The current paper investigates the factors, i.e., environmental, business, behavioral, and human relations, that promote entrepreneurial sustainability of SMEs in Pakistan. The study employs the quantitative approach, which utilizes the cross-sectional data of 347 entrepreneurs of the SMEs sector of Pakistan. The data study applies a survey questionnaire to collect the data. The random technique is employed to target the respondents. By employing the structural equation model (SEM), the study finds a positive and significant impact of environment/surroundings, business, behavior, and human-related factors on entrepreneurial sustainability. In a simple sense, all the hypotheses are accepted. The study’s findings would encourage practitioners, researchers, and policymakers to hunt the patterns of social, behavioral, economic, human, and environmental contributions to promote entrepreneurial activity. Further, the study would provide an optimal solution to utilize these factors for bringing sustainable development SMEs.

Organizational Environmental Culture, Environmental Sustainability and Performance: The Mediating Role of Green HRM and Green Innovation

“…Associated with ES, factors such as human behaviors and the environment have positive and significant effects on SMEs' entrepreneurial sustainability [2]. According to Soomro et al [36], sustainability education and sustainability orientation have positive effects on green entrepreneurship inclinations.…”

“…Sudin [52] strongly suggests that green HRM is one of the preeminent approaches towards improving firms' EP since it offers an indispensable base for them to competently accomplish their environmental effects. EP is the organization's commitment to defending and representing environmental care with significant quantifiable operational strictures [2,52]. EP refers to the organization's commitment to defend the environment and signifies environmental care through defining measurable operational parameters [15,42].…”

“…Indeed, in a different context, the literature supports the positive associations between green HRM and ES and EP. However, it is recognized that the Saudi Arabian SMEs sector faces significant problems regarding EP and ES [2]. Therefore, we formulated the following hypotheses:…”

“…Bearing in mind the context of this study, we concentrated on the collection of cross-sectional data from Saudi Arabian SMEs. We concentrated on the SMEs because of their active and leading role in the development of the country's economy [2,78]. Saudi Arabia SMEs have a robust reputation in for bringing stability to and accelerating the country's economic growth and, in turn, creating sustainable employment.…”

“…In the present era, several organizations are facing numerous issues relating to environmental sustainability (ES) and environmental performance [1,2]. To address these massive challenges, HRM policies, green HRM, and green innovation (GI) are necessary [3,4].…”