The paper deals with the impacts of hosting the European Capital of Culture
(ECOC) by the Bulgarian city of Plovdiv in 2019 through the lens of the
local community. Based on a survey conducted in 2021 with 444 residents, the
perceived effects of the initiative were discussed in four domains: (1)
Cultural, (2) Economic, (3) Social, and (4) Urban environment and
atmosphere. Descriptive statistics techniques and analysis of variance were
applied to interpret the data and outline the differences in the perceptions
affected by respondents? socio-demographic characteristics. The findings
indicate that in general, the ECOC impacts are perceived rather positively,
although the locals are hesitant if benefits outweigh the costs incurred.
None of the impacts is perceived as high by the survey participants, with
mean values of agreement hardly reaching four on a 5-grade scale. The most
recognized positive effects refer to the city?s cultural life and the
opportunities for local artists to perform; next come benefits for tourism
development and promotion along with improvements in urban environment and
infrastructure resulting from the ECOC implementation. Less clearly
perceived are negative effects such as the price rise and the preference
given to tourists over the locals. Significant differences in perceptions
are determined by respondents? education, personal involvement in the ECOC
organization, age, gender, and sphere of professional activity. However,
such differences are found in roughly half of all 22 statements under study,
meaning that certain perceptions depend on the socio-demographic profile
while others do not.