The Role of Expected Outcomes in the Formation of Behavioral Intentions in the Green-Hotel Industry

Lee, Misung; Han, Heesup; Willson, Greg

doi:10.1080/10548408.2011.623049

Cited by 43 publications

(33 citation statements)

References 67 publications

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“…Identifying multiple aspects underlying PGB and PGC would corroborate and extend former knowledge in customer perceived value, especially in the green setting. The identified components of PGB were functional, emotional, social and epistemic benefits, which were consistent with previous research (e.g., Lee et al, 2011;Barber, 2012). Notably, "epistemic benefits" was newly developed and was identified as one of the dimensions underlying green-related value.…”

Section: Discussionsupporting

confidence: 86%

“…Given this change, managers who want to improve competitiveness through promoting environmentally responsible products/services (henceforth "products") (Gustin and Weaver, 1996) need to understand the eco-friendly attitudinal profiles of customers; that is, how their ecological attitudes influence buying behaviors (Han et al, 2009;Lee et al, 2011). Even so, research undertaken to identify critical factors in hotel consumers' eco-friendly decision-making processes is very limited .…”

Section: Introductionmentioning

confidence: 99%

“…Although Barber (2012) and Lee et al (2011) have mentioned guests' expected outcomes (i.e., certain benefits) by staying at a green hotel, customers cost or sacrifice -an issue which could be specifically important in the eco-friendly context (Lefebvre and Flora, 1988) -has not been emphasized yet. Therefore, the theoretical framework for the current study is from the Social Exchange Theory (SET) (Emerson, 1962) that outcome is derived of subtracting the costs paid from the benefits obtained.…”

Section: Introductionmentioning

confidence: 99%

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Developing multi-dimensional green value

Yang

Kim

2015

International Journal of Contemporary Hospitality Management

106

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Purpose – The purpose of this study is to elucidate how green value influences potential green hotel customers’ propensity to choose green. Studies on green hotels emphasized environmental and financial benefits that conventional hotels do not provide to society or the companies. However, these benefits may not be the ones that resonate best with its potential customers. Besides, given the characteristics of green products, it is also important to point out how customers perceive green-related costs. Design/methodology/approach – A pilot test was conducted in three universities and then an anonymous questionnaire was randomly administered to Korean passengers at the Incheon International Airport. Exploratory factor analysis and structural equation modeling were the primary methods of data analysis. Findings – Four dimensions for perceived green benefits and three dimensions for perceived green costs emerged: functional, emotional, social and epistemic benefits; and monetary, explicit and implicit costs. Environmental concern influenced perceived green benefits positively and perceived green costs negatively, while its relationship with purchase intention was insignificant. Perceived green benefits was not a significant predictor of purchase intention, but perceived green costs was, and it partially mediated the effect of environmental concern on purchase intention. Functional and emotional benefits as well as monetary and explicit costs were significantly associated with purchase intention. Research limitations/implications – This study has only investigated customer perceived value of a green hotel stay in the pre-purchase stage, and hotel brand level was not taken into consideration. Besides, convenience sampling of Korean respondents only may limit the generalizability of the research findings. Practical implications – Research findings help to explain the inconsistency between eco-friendly attitude and green purchase intentions. Managers may understand the importance of developing customers’ green awareness and how to market the green value to them. Originality/value – Few researches have focused on the role of customer perceived value in explaining true behavioral change of green hotel guests. The current study may be the first attempt to incorporate the social exchange theory into the conceptual model, and extend the knowledge of perceived value in this specific green context by not only emphasizing multi-dimensional perceived green benefits and perceived green costs but also incorporating a situational factor of environmental concern.

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Section: Discussionsupporting

confidence: 86%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Developing multi-dimensional green value

Yang

Kim

2015

International Journal of Contemporary Hospitality Management

106

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“…Service quality factor comprised of staff 's behaviors like politeness and helpfulness, effi cient services, neat appearances and multi-lingual skills. "Room cleanliness and comfort" is deemed to be the principal factor and is still important related to overall customer satisfaction (Chu, 2002;Dolnicar& Otter, 2003;Lee, Han, &Willson, 2011). Th is is similar to fi nding of the study, where room and front desk was chosen as signifi cant predictor of hotel satisfaction.…”

Section: Discussionmentioning

confidence: 58%

Hotel Attributes Influencing International Tourists’ Satisfaction and Loyalty

Baniya

Thapa

2017

J. Tourism & Hospitality Educ.

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This study investigates the influence of hotel attributes on satisfaction of 119 international tourists visiting to Nepal. It further analyzes the effect of satisfaction from hotels on revisit intention and recommendations by international tourists. 119 international tourists visiting to Nepal participated in the study. Correlation and multiple regression analyses were conducted to test hypotheses. Our result shows that among various hotel attributes, service quality and room & front desks plays significant role in satisfaction of international tourists. The other attributes like security, business facility, value, food and recreation and security were found to beinsignifi cant. Furthermore, satisfaction was found to be Significant predictor of both attitudinal loyalty i.e. intentional loyalty and behavioral loyalty i.e. revisit intention. There are lots of practical and research implications of the findings like it’s a lesson for Nepal Tourism Board, Hotel Association of Nepal and other related stakeholders. It guides them as where to focus their energy in terms of generating satisfaction and loyalty from international tourists in case of hotel service. Journal of Tourism and Hospitality EducationVol. 7, 2017, page : 44-61

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“…On the contrary, Lee et al (2011), Barber (2012), and Yang & Youngtae (2015) asserted that the four dimensions for perceived green benefits (functional, social, emotional, and epistemic benefits) were not significant predictors of purchase intention mainly. Besides functional and emotional benefits, monetary and explicit costs are significantly associated with purchase intention.…”

Section: Introductionmentioning

confidence: 99%

Multi-Dimensional Values on Customers' Intention to Revisit Green Resorts: The Cultural Case in Malaysia

Azam¹,

Rashid²,

Zainol³

et al. 2020

jiecr

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This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions of functional, social, emotional, and epistemic. This research was applied to a survey method. The unit of analysis is the resort customers, with distributed questionnaires to customers who have stayed in one of the selected green resorts and have consumed the products and services at these resorts for at least two days. This study provides significant insights and pertinent recommendations to the hospitality industry and extends the existing body of knowledge by assessing perceived value as an integrated formative construct and examining customers' overall perceived value towards green resorts. This study provides an in-depth understanding of the importance of green resorts associated with the communities, groups, and individuals from one generation to the next. Also, this study can be a benchmark, provide guidance, and the basis for future directions of future studies that are similar. It can contribute to providing a broader perspective on the issue. This study also addresses what academicians can do to teach students in the field of hospitality and tourism, create awareness among individual consumers and finally, to promote sustainability for tourists, travelers, as well participants in the field of hospitality. Next, attention is also given to the teaching of the hospitality and tourism areas in the lodging, meetings and events, and foodservice segments of the industry. Sustainability education in lodging operations includes ensuring that students understand that "green" lodging professionals participate. The paper estimates the demand for customers' intention to revisit the green resort in Malaysia. The originality of this paper comes out to the need to identify the application of green initiatives in the hospitality industry continues to rise in their contribution to preserve the environment as well as meeting the demands of environmentally-conscious customers.

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The Role of Expected Outcomes in the Formation of Behavioral Intentions in the Green-Hotel Industry

Cited by 43 publications

References 67 publications

Developing multi-dimensional green value

Developing multi-dimensional green value

Hotel Attributes Influencing International Tourists’ Satisfaction and Loyalty

Multi-Dimensional Values on Customers' Intention to Revisit Green Resorts: The Cultural Case in Malaysia

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