2019
DOI: 10.7862/rz.2019.mmr.18
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The Role of Facebook in Promoting the Communication of Non-Governmental Organizations Related to Children With Cancer

Abstract: The aim of this work is to assess the use of Facebook as a social marketing tool by organizations dealing with children with cancer disease. The theoretical part contains information about non-governmental organizations, the characteristics of selected foundations from Spain and the function of social media. The empirical part of the work was carried out in October and November 2018 during the author's stay in Spain. Posts published by three Spanish foundations Aladina from Madrid, Aspanion from Valencia and A… Show more

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