“…Such taxes have been introduced in a number of OECD countries, including Finland, France, Hungary, Mexico, Norway, Belgium and the United Kingdom (OECD, 2018e). Increasing prices of sugary and highcaloric food items through appropriate tax levies could promote healthier diets, as the consumption of these products seems to have a high price elasticity (Sassi, 2016;Sassi et al, 2013). Studies for Mexico show that taxation of sweetened beverages was correlated with a decrease in consumption when a healthier untaxed alternative was provided (Marron et al, 2015;Sassi et al, 2013;Sassi, 2016).…”