Abstract:In leptonic flavour models with discrete flavour symmetries, couplings between flavons and leptons can result in special flavour structures after they gain vacuum expectation values. At the same time, they can also contribute to the other lepton-flavourviolating processes. We study the flavon-induced LFV 3-body charged lepton decays and radiative decays and we take as example the A 4 discrete symmetry. In A 4 models, a Z 3 residual symmetry roughly holds in the charged lepton sector for the realisation of tribimaximal mixing at leading order. The only processes allowed by this symmetry are τ − → µ + e − e − , e + µ − µ − , and the other 3-body and all radiative decays are suppressed by small Z 3 -breaking effects. These processes also depend on the representation the flavon is in, whether pseudo-real (case i) or complex (case ii). We calculate the decay rates for all processes for each case and derive their strong connection with lepton flavour mixing. In case i, sum rules for the branching ratios of these processes are obtained, with typical examples Br(τ − → µ + e − e − ) ≈ Br(τ − → e + µ − µ − ) and Br(τ − → e − γ) ≈ Br(τ − → µ − γ). In case ii, we observe that the mixing between two Z 3 -covariant flavons plays an important role. All processes are suppressed by charged lepton masses and current experimental constraints allow the electroweak scale and the flavon masses to be around hundreds of GeV. Our discussion can be generalised in other flavour models with different flavour symmetries.