The role of gamut, intuition and engagement in colour management in a design context

Henry, Philip; Westland, Stephen

doi:10.1111/cote.12449

Cited by 8 publications

(7 citation statements)

References 18 publications

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“…The existing research on human–computer interfaces focuses on geometric layouts and human–computer interactions while the influence of color combinations on the physiological state and emotion of operators is usually ignored 22 . Henry and Westland 23 further analyzed which color selector is easier for users to handle in the digital world from a macro color management point of view. The results show that compared with additive color mixing, users can better predict the results of subtractive mixing.…”

Section: Literature Reviewmentioning

confidence: 99%

Experimental study on the relationship between the harmony and cognitive load of business intelligence dashboard color combinations

Tan

Liu

2021

Color Research & Application

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The color combination is an important factor affecting dashboard visual design and is key to triggering the operator's visual harmony and emotion. However, in the actual design process, the relationship among the different color schemes of a dashboard and the operator's harmony, pleasure, and cognitive load has not been effectively analyzed. To solve this problem, two methods, questionnaire measurement and eye movement tracking, were used to evaluate the effects of 24‐color combinations under four‐color schemes of a dashboard by analyzing the changes in color harmony, pleasure, eye movement indicators. The four schemes were red–yellow–blue, green–purple–orange, blue green–blue purple–yellow green, and red orange–yellow orange–red purple. The research results show that the degrees of color harmony and pleasure show a positive correlation. Cognitive load is not affected by color harmony. The larger the amount of information, the higher the cognitive load. This research can be used as a reference when designing and optimizing the color scheme of a business intelligence dashboard.

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Section: Literature Reviewmentioning

confidence: 99%

Experimental study on the relationship between the harmony and cognitive load of business intelligence dashboard color combinations

Tan

Liu

2021

Color Research & Application

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“…From a practical point of view, the rational use of different types of colors in interior design can not only make the interior design more beautiful but also change the mood and health of the occupants. The reason for this phenomenon is that different types of colors can make people feel different experiences visually and sensorially [5][6][7]. With the development of the modern society of the Internet with the continuous improvement of the quality of life of the residents, the social masses have higher and higher requirements for interior design [8][9].…”

Section: Introductionmentioning

confidence: 99%

Application of modern architectural color layout in interior design

Xue,

2023

Applied Mathematics and Nonlinear Sciences

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In this paper, architectural color is analyzed, and architectural color perception based on matrix decomposition is constructed. Then, a matrix decomposition-based color layout recommendation model for modern architecture is constructed by determining the user’s architectural color perception interest points. In order to better apply the model to interior design, a 3D interior scene is built and the color of the interior is optimized with the help of cross-sectional ring blending, and the model is combined with interior color design to build an interior intelligent recommendation interaction design algorithm model. And through the experimental analysis of color layout intelligent recommendation, it is concluded that the algorithm constructed in this paper improves by 10.8% in the N@10 dimension and 11.2% in the N@30 dimension. When data are scarce, the robustness is 0.091 for the number of interaction experiments 0-15 times in the R@10 dimension and 0.067 for the number of interaction experiments 30-35 times in the N@10 dimension. People are 17% more satisfied with its interior color layout, 22% more comfortable, 19% more surprised, 18% less disappointed, and 24% more infectious. Modern architectural color layouts based on the Internet context can optimize the interior color design.

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“…Colour has been suggested as one of essential aesthetic responses to cultivate an emotional reaction that influences the reaction in an unconscious level (innate), semiconscious level (culturally learned or life experience), or conscious level (personal colour preference based on personal experience), 13,14 such as feelings of attractiveness to a product 15,16 . Colour is also an interdisciplinary major including communication, 17‐19 design, 20,21 marketing 22 etc. and the multifarious unconscious, semiconscious, or conscious level of consumer choosing for a product colour have been highlighted.…”

Section: Introductionmentioning

confidence: 99%

The effect of decision time‐length condition on consumer product‐colour purchase decision

Westland

et al. 2021

Color Research & Application

Self Cite

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This article describes a developed conceptual framework for understanding consumer product‐colour purchase decision in different time‐length conditions. The research and method were developed on the basis of research from authors' previous study. An influence element, decision conditions (especially, decision‐time‐length), has been introduced. The purpose of this study is to test whether the length of decision time‐length affects the stability of consumers' product‐colour decisions; also, to identify the relationship between the length of decision time and how extent of colour factors working on consumers' product‐colour decisions. This work used three research activities (two‐set online surveys and one‐set laboratory experiment) and two research methods (multiple choice for six‐alternative‐forced‐choice and multiple choice for rank order) with visual component to investigate which colour a participant would choose if asked to select a product to purchase when there is a range of colours available in different time‐length conditions, 64 participants were recruited to take part. The study finds that consumers might make different product‐colour decisions when they are in different shopping‐time conditions. The framework suggested that consumers' individual colour preferences may be more likely to influence consumers' product‐colour purchase intentions in short‐time decision‐making conditions; and primary colour factors might influence consumer product‐colour purchase intentions more in the long‐time decision‐making condition.

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The role of gamut, intuition and engagement in colour management in a design context

Cited by 8 publications

References 18 publications

Experimental study on the relationship between the harmony and cognitive load of business intelligence dashboard color combinations

Experimental study on the relationship between the harmony and cognitive load of business intelligence dashboard color combinations

Application of modern architectural color layout in interior design

The effect of decision time‐length condition on consumer product‐colour purchase decision

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