2024
DOI: 10.4018/979-8-3693-6557-1.ch018
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The Role of Generative Artificial Intelligence in E-Commerce Fraud Detection and Prevention

Wasswa Shafik

Abstract: This study explores the transformational potential of generative artificial intelligence (GAI) in commerce fraud detection and prevention within e-commerce, highlighting the growing risk of fraudulent activities due to the rise of online transactions and data-driven activities in various industries, including finance, e-commerce, and healthcare. Conventional rule-based systems often fail to keep up with evolving fraud strategies, whereas GAI, employing tools like GANs and variational autoencoders, can generate… Show more

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